Your website. Smarter, faster, more human.
Conversion rate optimisation, designed for small and medium businesses, powered by real user behaviour, and ready for the next generation of the web.
Get Early Access
you x you i is currently in development, but over 3,000 small to medium businesses are waiting! Join the list and get access as soon as the platform is ready.
Understand what’s working. Fix what’s not. In one click.
What is you x you i?
you x you i is the only user experience optimisation platform that turns real user behaviour into instant improvements — no code, no confusion. We combine heatmaps, A/B testing, smart suggestions, and ready-to-go components into one simple tool.
→ Built for founders, marketers, and product teams
→ Works even on low-traffic websites
→ Fully privacy-compliant
Why we’re different
Powered by patterns, not surveillance.
Distributed UX Lab
Your site becomes part of a wider learning network. When you use our pre-built components, you contribute to shared insights. That means even with 100 visits/month, you benefit from 1000’s of real interactions.
Agent-Ready, AI-Friendly
The web isn’t just for humans anymore. Our tools help your site speak clearly to AI agents — with clean structure, smart metadata, and machine-readable goals.
Privacy Built-In
Forget consent banners. Our analytics layer uses anonymised, server-side data. That means more insight, zero personal data, and full GDPR compliance.
Product features (for human and AI users)
The smartest UX toolkit for SMBs
Instant Analysis
Heatmaps, session replays, frustration detection, and behaviour signals, all with one simple install.
Message Testing
Compare the performance of different CTAs, headlines, and product descriptions, without setting up separate tests.
AI Recommendations
We don’t just show you what’s broken, we tell you how to fix it. Our AI suggests improvements based on collective patterns across similar websites
Privacy-First Infrastructure
Our system anonymises data before analysis. Your users stay protected, and your insights stay powerful.
One-Click Execution
Update your site in seconds with tested components and AI-optimised messaging.
Get your site ready for the next wave of users — human and AI.
Designed for the future of web use
As more people use AI tools to browse, shop, or summarise the web, your site needs to be clear, structured, and goal-driven. That’s what you x you i is built for — not just a prettier website, but a smarter one.
→ Structured content and clean metadata
→ Clear journeys and machine-readable CTAs
→ Optimised for human AND agent UX
Get Early Access
3,000 founders, owners, and agencies are already waiting for you x you i. Join the list and get access as soon as the tool is ready.
Works with all major e-commerce platforms…(and many more!)
Grow faster, stay relevant.
you x you i is for small, non-technical teams
Small and Medium Businesses
We understand the demands of juggling all the pieces–marketing, sales, logistics, financial, HR, mum, dad, best friend–you do it all! you x you i is built for you.
→ No daily check-ins required
→ Easy-to-use for non-technical teams
→ One-click solutions to user problems
→ Prices start from free and scale with your business
Agencies and Freelancers
Multiple clients, many websites, lots of tools! you x you i will simplify your life with UX research, usability testing, and pre-built widgets all from one dashboard.
→ Manage multiple websites from one account
→ Add UX/UI optimisation to your services
→ White-label you x you i for your clients
→ Benefit from annual billing discounts
Turn clicks into conversions and browsers into advocates.
Turn clicks into conversions and browsers into advocates.
Lisa Jones
Founder of SHE-com (and 3x multi-million dollar brands)
“Excited about the opportunity for our community of small business DTC founders to jump into using YOU X YOU I. It's a game changer for small brands that don't have the budgets or team resources of bigger brands, but who need the optimisations and tweaks to grow their revenues. I am absolutely excited about being able to use this app for brands inside our community and only wish it was already available!”
Over 3,000 businesses are already on the waitlist.
From solo founders to multi-client agencies, you x you i is helping small teams get big results, with less guesswork and more momentum. Join the waitlist and be part of the UX revolution.
Get early access
FAQs
-
UX (User Experience) is how people feel when they use your site. Easy and enjoyable? Or slow and frustrating?
UI (User Interface) is what they see and click. From colours, to fonts, forms to buttons and everything in between.
If your site looks good but users leave without taking action, that’s a UX/UI issue. -
Not always. Good design gets attention.
Good UX and UI turn visitors into customers.
you x you i shows you what’s working and what’s not, so you can fix it fast. -
Simple: better UX means fewer people bounce or get stuck.
That means more conversions, more bookings, and more sales — without needing more traffic. -
Happy users stick around and spread the word, lowering your acquisition costs. Know exactly which channels work best, so your marketing spend goes further. you x you i gives you insights, usability testing, and instant design fixes—three tools all in one.
-
Not at all! you x you i is specifically designed to save you time, not take it away. You'll instantly see what to fix, understand why it matters, and know exactly what outcome you can expect. Implementation is quick and effortless, just one click. Plus, you don't need to check-in daily. Visit the dashboard as often or as little as you prefer. Behind the scenes, our AI continuously learns and makes recommendations, even when you're not logged in. Less guesswork, more results, and zero disruption.
-
Yes — that’s exactly who it’s built for.
you x you i gives you easy-to-understand insights and simple tools that help you make changes without touching a line of code. -
Yes, that’s exactly who it’s built for.
Our shared widget system means your site benefits from patterns observed across many others. You don’t need big data to make smart moves.
-
Absolutely. Our data engine is GDPR-compliant and fully anonymised. So, you get better insights without consent banners or legal worries.
-
Because every click, scroll, and hesitation is telling you what’s broken.
you x you i helps you listen and act, so your website finally works as hard as you do.