Website check-up for SMBs and small teams.
Audit your website to identify and fix issues that hurt visitor trust, engagement, and conversions.
Cheaper than your morning caffeine fix, with a much bigger payoff!
Scored by research-grade models, calibrated on thousands of real human ratings.
Brands fixing user experience friction routinely see 25-40% conversion lifts in 90 days.
Get easy-to-understand, actionable insights into what's breaking trust and causing friction on your site.
How this is measuredDon't waste ad spend sending traffic to pages that leak conversions. Fix the issues that matter most.
How this is measuredQuick wins for client sites. Show value immediately with concrete, prioritized improvements.
How this is measuredyou x you i pulls together what you'd normally need multiple apps for—heatmaps, SEO/AEO checks, personas, and analytics insights—into a single, plain-English UX and CRO audit built for small teams.
Pick the one closest to your situation and we'll start an audit focused on it. The full report covers 25 audit types.
Ad spend is up, conversion isn't
"I'm pouring money into ads, but traffic isn't turning into sales. Give me a prioritised, plain-language list of fixes my team can implement now."
you x you i delivers an instant, prioritised list of issues—like missing trust signals or confusing language—with simple, actionable steps your team can fix right away.
Worried about AI search and visibility
"I'm worried about AI search and visibility, but unsure how to adapt. Help me see how clear and trustworthy our site looks to different visitors and to AI systems."
you x you i audits your site's clarity, trust signals, and structure for human visitors and AI crawlers, delivering plain-language fixes to increase visibility and conversions.
No in-house UX expert
"I have no in-house UX expert. Give me a fast, credible audit to win and upsell clients without extra delivery overhead."
you x you i provides instant, professional-grade audits with plain-language reports you can share directly with clients, helping agencies close deals and upsell effortlessly.
Visitors don't get what we're saying
"People skim our pages and bounce. I suspect the copy is confusing, but I can't tell which pages or why. Show me where readers get lost."
you x you i scores every page for clarity, sentence complexity, and message hierarchy, then points to the exact passages that lose readers, with plain-language fixes your team can apply right away.
The site doesn't look like one brand
"Every page feels like a different company made it. I worry the inconsistency makes us look small and untrustworthy. Show me what's drifting."
you x you i checks brand consistency, colour palette, and trust signals across your pages, flagging the visual drift and missing proof that make visitors hesitate, with clear steps to fix each one.
Endorsement
“Excited about the opportunity for our community of small business DTC founders to jump into using you x you i. It's a game-changer for small brands that don't have the budget or team resources of bigger brands, but who need the optimisations and tweaks to grow their revenues. I am absolutely excited about using this tool inside our community.”
Lisa Jones
Founder of SHE-com
“As a non-tech person, it makes it easy to know the impact of the problem and what to do about it.”
Frances Maloney
Founder of BunLuv
“I love that it brings so much awareness to issues that you would not find just by looking at the website or inspecting elements.”
Adeline Xie
Owner of Rupahaus
No code, no calls, ready in minutes, and the best bit? It's easy to understand!
Enter the page you want to audit
Our system analyzes your page
View results in the dashboard
See improvements in traffic, search, clicks, and more.
Find out more about Google Search Console integrationConnect Google Search Console once and every audit unlocks an attribution surface no other audit tool ships out of the box.
See how your audit score and organic-search clicks move together over time. Every audit becomes a milestone on the same chart, so the cause-and-effect story is visible at a glance.
Get an honest answer to 'did my audit recommendations actually work?' Synthetic-control attribution compares your post-audit Search Console traffic to a counterfactual built from similar pages.
Learn moreSpot the queries gaining or losing the most clicks after each audit so you can double down on what is working and rewrite what is not.
Learn moreSee the full list of insights terms in the glossary .
Gain clear, expert insights into your website's user experience, with no costly consultants or guesswork.
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Boost your sales by optimizing your customer journey with straightforward, actionable recommendations.
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Save time and impress clients by delivering thorough, professional website audits with data-backed feedback.
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Supports all websites — no matter your platform or setup.
What you see today is the first step in a conversion rate optimisation platform for small and medium businesses. The audit pulls together what you'd normally need multiple apps for (user experience insights, heatmaps, SEO/AEO checks, personas, messaging, performance, and more) into a single, plain‑English report with prioritised quick fixes that your team can do straight away. One stop shop, one bill.
Where it goes next: automating the change management of your site to grow revenue. Rechecks that run on a schedule, fixes ranked against your sales and not just your clicks, and a running record of what each change was worth. Find issues, test improvements, operationalise changes, track impact.
Plain-language guides on website UX, SEO, AI search, and conversion. The same fixes that bring more visitors in also turn more of them into customers.
A product page is no longer only a page for humans to read; it's a data source for machines to extract and quote. The most important page in commerce is also the least legible to AI. If you understand how these systems actually read your pages, you can fix that. This guide walks through it.
By Emma Pugsley, Co-founder
Even minor errors in layout, text, or images can undermine trust and drag down conversion. Here are the 12 most common ones and how to fix each.
By Emma Pugsley, Co-founder
Here are 10 patterns that separate sites that convert from sites that merely exist. Read them as a teardown checklist for your own store.
By Emma Pugsley, Co-founder
$5 audit. Price of a coffee, value of a top consultancy firm.