Get a clear, easy-to-understand report that shows how to improve your site's user experience and boost your sales—no guesswork, just simple steps you can take today.
A website audit for the price of a cup of coffee.
Free attribution included
After signup you can connect Google Search Console (read-only, optional, disconnect anytime). Every audit then links its recommendations to the organic-traffic changes that followed — no extra fee.
See what GSC unlocksA UX and UI audit surfaces the issues holding your site back and gives you a ranked, plain-language fix list. Use it to improve customer satisfaction, lift conversions, and grow your business.
See where attention drops off the page and which CTAs visitors skip past, so the next click stops being a guess.
How this is measuredSpot the gap between landing and purchase: a missing value proposition, a CTA that asks for too much, opaque pricing.
How this is measuredFind the load delays and layout shifts that push phone visitors back to search results before they read a word.
How this is measuredCatch the colour, type, and tone drift that makes a site feel pieced together and chips away at customer trust.
How this is measuredRewrite the sentences that lose readers: jargon, long clauses, and headings that bury the point.
How this is measuredFind the structure, schema, and content gaps that keep your pages out of AI answers and Google results.
How this is measuredConnect Google Search Console and every audit shows whether its recommendations changed your organic clicks — proof, not promises.
How this is measuredPick the one closest to your situation and we'll start an audit focused on it. The full report covers 24 audit types.
Visitors leave without clicking anything
CTA analysis, visual saliency, and cognitive-load checks show where attention drops off.
Traffic comes in but sales stay flat
Value proposition, pricing transparency, and trust-signal scoring find the gap between interest and purchase.
Pages feel slow on phones
Core Web Vitals measurement flags the load and layout-shift issues that drive mobile bounce.
Copy reads as confusing or robotic
Clarity, syntactic complexity, and AI-authenticity scoring tell you which pages lose readers.
The page reads as a wall of points with no clear order
Message-hierarchy analysis flags pages where the main claim is buried behind features, fine print, and competing CTAs.
The site looks inconsistent across pages
Brand consistency and color-palette analysis catch the visual drift customers notice.
Visitors don't believe the claims — no proof, no specifics
Trust-evidence scoring finds the missing social proof, customer numbers, awards, and case studies that turn a claim into a credible one.
AI search engines never cite you
AI SEO readiness checks how well your content is structured for LLM-powered answers.
Connect Google Search Console once and every audit unlocks an attribution surface no other audit tool ships out of the box.
See how your audit score and organic-search clicks move together over time. Every audit becomes a milestone on the same chart, so the cause-and-effect story is visible at a glance.
Get an honest answer to 'did my audit recommendations actually work?' Synthetic-control attribution compares your post-audit Search Console traffic to a counterfactual built from similar pages.
Learn moreSpot the queries gaining or losing the most clicks after each audit so you can double down on what is working and rewrite what is not.
Learn moreSee the full list of insights terms in the glossary .
Plain-language guides on website UX, SEO, AI search, and conversion. The same fixes that bring more visitors in also turn more of them into customers.
A good website audit should do one thing well: show why a site is not converting as well as it could. For most SMB stores, that means looking past surface-level design and finding the friction points that make people hesitate and leave, before buying.
By Emma Pugsley, Co-founder
This guide focuses on the Shopify-specific basics that matter most. We will show you what is worth fixing first inside a Shopify store and why those changes usually move the needle fastest.
By Emma Pugsley, Co-founder
A lot of e-commerce SEO advice still treats traffic and conversion like separate jobs. In practice, they’re connected: if the page doesn’t explain the offer clearly or guide the buyer well, the traffic doesn’t turn into revenue.
By Emma Pugsley, Co-founder
Endorsement
“Excited about the opportunity for our community of small business DTC founders to jump into using you x you i. It's a game-changer for small brands that don't have the budget or team resources of bigger brands, but who need the optimisations and tweaks to grow their revenues. I am absolutely excited about using this tool inside our community.”
Lisa Jones
Founder of SHE-com
“I love that it brings so much awareness to issues that you would not find just by looking at the website or inspecting elements.”
Adeline Xie
Owner of Rupahaus
“Lots of info on the report and given from different aspects (marketer, designer, tech), which makes it great for assigning tasks.”
Annette Bellairs
Founder of Porta Fox
Quick signup with your business details to get started.
Pay once for the page you want analyzed — no subscription, no tier gating.
Enter your website URL and let our AI analyze your site's user experience and performance.
Access your personalised report dashboard with clear insights and practical recommendations to improve your site.
Gain clear, expert insights into your website's user experience, with no costly consultants or guesswork.
Learn more
Boost your sales by optimizing your customer journey with straightforward, actionable recommendations.
Learn more
Save time and impress clients by delivering thorough, professional website audits with data-backed feedback.
Learn more
Supports all websites — no matter your platform or setup.
you x you i is the first step in a platform built for small and medium businesses. The audit gives you a prioritized fix list today, with attribution to organic search traffic baked in for every customer who connects Google Search Console.
Privacy-first analytics, cross-site learning, and pooled usability testing are next. See where each stage stands and what ships when.
