Collection
Audits, teardowns, and research-backed breakdowns of what is helping or blocking conversions. These posts are built to be useful, specific, and easy to act on.
People stop buying when a store stacks several small problems on top of each other: weak trust, unclear pricing, checkout friction, slow delivery, and pages that make the decision feel harder than it should.
By Emma Pugsley, Co-founder
A practical view of the UX mistakes that most often show up in SMB stores, especially brands that already have traffic but not enough sales. Discover the recurring friction points so you can fix the highest-impact issues first.
By Emma Pugsley, Co-founder