Building the Future of Website Experience

Making good user experiences accessible to everyone, with tools and insights tailored for small and medium businesses.

Our Journey & Vision

We started you x you i with a simple belief: every business deserves access to powerful website insights, regardless of size or budget. Our MVP website audit tool is just the beginning of this journey.

Our vision extends far beyond audits. We're building towards becoming the definitive authority in e-commerce user experience, democratizing website insights and testing capabilities that were once exclusive to enterprise companies.

Through innovative technology and a privacy-first approach, we're creating a future where every business can understand their customers deeply, optimize their websites effectively, and grow confidently—all while maintaining complete respect for user privacy.

Our Roadmap

Four strategic stages toward revolutionizing website optimization

Stage One

MVP – Audit and report

Instant audit and comprehensive report generation

Current
  • Immediate website analysis and scoring
  • Actionable recommendations for improvement
  • Professional reports for business confidence

Why it matters:

Democratizes professional website analysis for all businesses

Stage Two

Privacy-First Analytics

Real customer insights with 99.5% interaction capture

Next
  • Complete user journey tracking without cookies
  • Privacy-compliant data collection
  • Real-time behavioral insights

Why it matters:

Reliable customer data while respecting privacy and compliance

Stage Three

Cross-Site Learning Network

Pre-built widgets and shared insights across websites

Planned
  • Instant optimization widgets for common issues
  • Collective learning from millions of interactions
  • Powerful insights even for low-traffic sites

Why it matters:

Levels the playing field through shared intelligence

Stage Four

Universal Usability Testing

Groundbreaking pooled testing with robust results for all

Vision
  • Statistical significance for small traffic sites
  • Cross-site data pooling for faster results
  • Enterprise-level testing capabilities for everyone

Why it matters:

Revolutionary approach making user testing accessible and reliable

Why It Matters

For Businesses

Clarity & Confidence

Clear insights into what's working and what isn't on your website

Accelerated Growth

Data-driven decisions that directly impact your bottom line

Independence & Capability

Powerful tools without relying on expensive consultants

For Investors

Market Opportunity

Massive underserved SMB market seeking accessible UX insights

Innovation Authority

Pioneering privacy-first analytics and cross-site learning

Compliance & Trust

Future-proof approach to data privacy and regulations

Meet the Founders

Passionate about democratizing great user experiences

Emma Pugsley profile photo

Emma Pugsley

Co-Founder

UX strategist and business leader with deep expertise in e-commerce optimization and customer experience design. Passionate about making beautiful and functional UX accessible to businesses of all sizes.

Ben Auffarth profile photo

Ben Auffarth

Co-Founder

Technology architect and data scientist specializing in privacy-first analytics and machine learning. Dedicated to building innovative tools that respect user privacy while delivering powerful insights.

Stay in the Loop

Be the first to know about new features, insights, and opportunities as we build the future of website optimization together.