What's included in every audit
One fixed price covers every audit type below.
| Feature | What It Is | How It Benefits Your Business |
|---|---|---|
| AI Authenticity | Detects whether your website's text reads as genuinely human-written or shows signs of AI generation. | Builds visitor trust by ensuring your message feels authentic, original, and credible. |
| AI SEO Readiness | Evaluates how well your content is structured for discovery by AI search engines and LLM-powered assistants. | Helps your site appear in AI-generated answers and citations, capturing the next wave of search traffic. |
| Brand Consistency | Compares color palettes across your pages and assets using Delta E 2000, a metric that matches how the human eye perceives color differences. | Ensures your brand looks cohesive and professional, building trust and recognition with customers. |
| Clarity & Style | Scores your writing for readability, jargon density, and reading ease so you know exactly where content is too complex. | Makes your site welcoming and accessible, so visitors understand your message without effort. |
| Cognitive Load | Measures visual clutter, semantic density, and information overload across your pages with a composite load index. | Keeps your site simple and easy to navigate, so visitors stay longer and convert more. |
| Color Palette | Extracts and analyzes the dominant colors from your pages and image assets, checking harmony and contrast. | Ensures your visuals are on-brand, accessible, and visually appealing to your audience. |
| CTA Analysis | Finds every call-to-action on your pages and evaluates count, placement, clarity, and action-oriented language. | Helps you guide visitors toward the actions that matter — signups, purchases, or inquiries. |
| Accessibility & Usability | Combines axe-core, IBM Equal Access, and Nielsen-heuristic scanners with keyboard-navigation and content-accessibility checks in a single review. | Surfaces accessibility violations and usability friction together — broadens reachable audience, reduces legal-compliance risk, and removes the friction that drives bounce. |
| Lexical Diversity | Measures vocabulary richness using MATTR, MTLD, and HD-D scores to detect repetitive or monotonous content. | Keeps your writing fresh and engaging, so readers stay interested across your pages. |
| Page Speed & Core Web Vitals | Measures First Contentful Paint, Largest Contentful Paint, Total Blocking Time, Cumulative Layout Shift, Speed Index, and more. | Faster, smoother websites keep visitors happy, increase conversions, and rank higher in search results. |
| Pricing Transparency | Analyzes how your pricing is presented — checking for clarity, comparison features, and persuasive framing. | Helps you present prices in a way that builds confidence and motivates purchases. |
| Semantic Coherence | Checks that your content flows logically from section to section using global and adjacent coherence scoring. | Creates a smooth reading experience so visitors naturally follow your narrative to conversion. |
| Sentiment Analysis | Detects the emotional tone of your content — positive, negative, or neutral — and identifies specific emotions present. | Lets you align your tone with your brand and connect with customers on an emotional level. |
| Syntactic Complexity | Measures sentence complexity and dependency distance to flag content that is too dense for web reading. | Helps you simplify your writing so every visitor can understand your message quickly. |
| Trust Signals | Scans for SSL certificates, privacy policies, contact information, testimonials, and other credibility indicators. | Builds visitor confidence so they feel safe doing business with you. |
| Value Proposition | Evaluates whether your key benefits are clearly communicated, measuring signal count and confidence score. | Makes sure customers immediately understand why your business is valuable to them. |
| Visual Saliency | Uses attention modeling to predict which parts of your pages will attract the eye first, mapping visual hierarchy. | Ensures your most important content and CTAs are in the spots visitors actually look at. |
| Three Perspectives | Every module provides tailored insights for Marketing, Design, and Technical stakeholders with specific action items for each role. | Your whole team gets relevant, actionable advice — not just a single generic report. |
| Actionable Fixes | Prioritizes every finding by severity and estimated revenue impact, with plain-English remediation steps. | Gives you a clear, prioritized to-do list so you know exactly what to fix first for the biggest impact. |
Competitive Benchmarking Coming Soon | Compares your site against competitors' websites. | Helps you see where you stand and how to improve relative to others in your market. |
What It Is:
Detects whether your website's text reads as genuinely human-written or shows signs of AI generation.
How It Benefits Your Business:
Builds visitor trust by ensuring your message feels authentic, original, and credible.
Who it's for
The same audit, framed for the way you work. Pick the path that matches you.
Agencies & freelancers
Deliver data-backed audits as part of your process, scope projects from a ranked fix list, and give clients a clear reason to stay on retainer.
See it for agenciesSmall businesses
Get expert-level UX feedback on your own site without hiring a consultant, plus a prioritized list of fixes you can act on this week.
See it for small businessesE-commerce & D2C brands
Find where shoppers drop off between landing, product, and checkout, and get a ranked list of fixes that recover sales.
See it for e-commerce