Collection

Website UX and Usability

Straightforward guidance for making websites easier to use and less confusing to buy from. These posts focus on clarity, usability, and removing friction that blocks revenue.

Website UX and Usability 22 May 2026

Website UX Basics for Small E-commerce Teams

Website UX (user experience) is the part of your site that decides whether visitors feel confident enough to buy. This guide keeps the basics simple. The goal is to show what matters most on a small store and where to focus first.

By Emma Pugsley, Co-founder

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