25 audit types, and what each one costs you when it's wrong.

Nine of them are about your words alone, because that is where most sites lose people. The rest cover trust, buying, getting found, and speed. For every check: what we look at, what it does to your sales, and how to fix it.

What's included in every audit

One fixed price covers every audit type below.

What a sharper website earns you

Visitors decide fast. Research shows they form an impression of your site in under a second, and judge whether to trust you largely on how it looks and reads. Every check moves what that decision turns on.

Easier to understand

Visitors grasp what you offer in seconds, so fewer leave confused.

Easier to navigate

Less friction on the path to action means fewer drop-offs.

More trustworthy

The credibility cues people look for before they buy or sign up.

More beautiful and on-brand

A confident first impression, formed in the first moment.

The result: more visitors find you, and more of them convert.

The research behind a sharper website

Small changes to how a page looks, reads, and loads have measurable effects on whether visitors stay and buy. A few of the findings we build on:

50ms

to a first impression

People form a view of your site in about a twentieth of a second, mostly from how it looks. Design is the top reason they say they trust a site.

~70%

of carts abandoned

Most shopping carts are abandoned, and the top reasons are fixable: surprise costs at checkout, a checkout that feels unsafe, and being forced to create an account.

Speed

moves sales

Companies that speed up their pages sell more. It is one of the few things in this report that has been measured directly, over and over.

These fixes pay off twice: page experience is part of how Google ranks you, so a faster, clearer site helps more visitors find you, not only convert the ones who do.

Read our research on the blog

Analysis you can't get anywhere else

Most tools run the same generic checklist. We built our own models on real websites: their copy, pricing, trust signals, layout, and images, so every check reflects what actually moves visitors to act. The scores are calibrated to how thousands of real people rated thousands of real web pages, and every check is grounded in published research. You get all of it in a report that lands in minutes.

See how we compare to other tools

Grounded in research and web standards

  • WCAG 2.2 accessibility standard
  • Google Core Web Vitals performance standard
  • Usability research usability principles
  • Web-credibility research trust
  • Eye-tracking research visual attention
  • Readability research clarity
  • Colour science brand consistency

Five languages. Analyses your site in English, French, German, Spanish, and Italian.

6 modules in this focus

Visual analysis
Conversions

Cognitive Load

Measures visual clutter, information density, and choice overload across your pages.

Keeps your site simple and easy to navigate, so visitors stay longer and convert more.

Grounded inHick's Law and cognitive-load research
Structure & HTML
Conversions

CTA Analysis

Finds every call-to-action on your pages and evaluates count, placement, clarity, and action-oriented language.

Helps you guide visitors toward the actions that matter: signups, purchases, or inquiries.

Grounded inConversion-optimisation research
Structure & HTML
Conversions

Pricing Transparency

Analyzes how your pricing is presented, checking for clarity, comparison features, and persuasive framing.

Helps you present prices in a way that builds confidence and motivates purchases.

Grounded inPricing-psychology research
Structure & HTML
ConversionsTrust and brand

Trust Signals

Scans for SSL certificates, privacy policies, contact information, testimonials, and other credibility indicators.

Builds visitor confidence so they feel safe doing business with you.

Grounded inWeb-credibility research
Text analysis
ConversionsClarity

Value Proposition

Evaluates whether visitors can quickly understand what you offer and why it matters above the fold.

A hero that says who you are for and what you sell lets a visitor decide in one screen instead of hunting for it.

Grounded inConversion research on first-screen clarity
Visual analysis
Conversions

Visual Saliency

Uses attention modeling to predict which parts of your pages will attract the eye first, mapping visual hierarchy.

Ensures your most important content and CTAs are in the spots visitors actually look at.

Grounded inEye-tracking and visual-attention research

Two of our most-used checks, in action

Real output from a sample audit.

Perception Panel example from a report
Perception Panel. Six reader archetypes react to your page, with a visual first-impression score.
Visual Saliency example from a report
Visual Saliency. A predicted attention heatmap showing where visitors look first.

In every report, whatever your focus

Three Perspectives

Every module provides tailored insights for Marketing, Design, and Technical stakeholders with specific action items for each role.

Actionable Fixes

Prioritizes every finding by severity and estimated revenue impact, with plain-English remediation steps.

Competitive BenchmarkingSoon

Compares your site against competitors' websites.

What website issues can cost you

Every check on this page ends somewhere real. Read a row across: what we measure, what that makes a visitor think, and what they do about it.

Before they ever arrive

Your pages don't answer the questions people actually type.

Nothing. They never arrived.

They buy from whoever did answer.

100 visitors you paid to bring here

Your product page takes six seconds to load on a phone.

“Something's wrong with this site.”

They leave before they see the product.

It takes forty words to say what you sell.

“This isn't the right shop.”

Back to Google, next result.

No returns policy, no address, no real photographs.

“Would my card be safe here?”

The basket is abandoned full.

Your Buy button sits below three equally loud buttons.

“What am I meant to do here?”

Nothing, the easiest option of all.

Whoever is left, buys

These are worked examples, not your numbers. Your report names which of these is happening on your own pages, and what to change first.

Who it's for

The same audit, framed for the way you work. Pick the path that matches you.

Agencies & freelancers

Deliver data-backed audits as part of your process, scope projects from a ranked fix list, and give clients a clear reason to stay on retainer.

See it for agencies

Small businesses

Get expert-level UX feedback on your own site without hiring a consultant, plus a prioritized list of fixes you can act on this week.

See it for small businesses

E-commerce & D2C brands

Find where shoppers drop off between landing, product, and checkout, and get a ranked list of fixes that recover sales.

See it for e-commerce

Ready to see your report?

Run an audit and get every check above scored for your own site.