What's included in every audit
One fixed price covers every audit type below.
| Feature | What It Is | How It Benefits Your Business |
|---|---|---|
| AI Authenticity | Detects whether your website's text reads as genuinely human-written or shows signs of AI generation. | Builds visitor trust by ensuring your message feels authentic, original, and credible. |
| AI SEO Readiness | Evaluates how well your content is structured for discovery by AI search engines and LLM-powered assistants. | Helps your site appear in AI-generated answers and citations, capturing the next wave of search traffic. |
| Brand Consistency | Compares the colours across your pages and assets the way the human eye perceives them, not just as raw hex codes. | Consistent presentation across touchpoints lifts revenue 10-20% — inconsistent colour reads as a different company on each page. |
| Clarity & Style | Scores your writing for readability, jargon density, and reading ease so you know exactly where content is too complex. | Makes your site welcoming and accessible, so visitors understand your message without effort. |
| Cognitive Load | Measures visual clutter, semantic density, and information overload across your pages with a composite load index. | Keeps your site simple and easy to navigate, so visitors stay longer and convert more. |
| Color Palette | Extracts and analyzes the dominant colors from your pages and image assets, checking harmony and contrast. | Ensures your visuals are on-brand, accessible, and visually appealing to your audience. |
| CTA Analysis | Finds every call-to-action on your pages and evaluates count, placement, clarity, and action-oriented language. | Helps you guide visitors toward the actions that matter — signups, purchases, or inquiries. |
| Accessibility & Usability | Combines axe-core, IBM Equal Access, and Nielsen-heuristic scanners with keyboard-navigation and content-accessibility checks in a single review. | Surfaces accessibility violations and usability friction together — broadens reachable audience, reduces legal-compliance risk, and removes the friction that drives bounce. |
| Lexical Diversity | Measures how varied your vocabulary is across the page in a way that fairly compares short and long pages. | Repetitive copy reads as filler and hurts both reader attention and search-ranking signals. |
| Message Hierarchy | Checks the hero → CTA chain: is your value statement above the fold, do the headline and subhead point the same direction, does the CTA finish what the headline started. | Under a third of mobile visitors read past the first viewport — a value statement below the fold is read by the minority no matter how good the copy is. |
| Page Speed & Core Web Vitals | Measures First Contentful Paint, Largest Contentful Paint, Total Blocking Time, Cumulative Layout Shift, Speed Index, and more. | Faster, smoother websites keep visitors happy, increase conversions, and rank higher in search results. |
| Pricing Transparency | Analyzes how your pricing is presented — checking for clarity, comparison features, and persuasive framing. | Helps you present prices in a way that builds confidence and motivates purchases. |
| Semantic Coherence | Checks how smoothly your ideas flow from one sentence and section to the next, and flags sharp topic jumps. | Pages where each paragraph builds on the last hold visitors twice as long as pages that jump between unrelated ideas. |
| Sentiment Analysis | Detects the emotional tone of your content — positive, negative, or neutral — and identifies specific emotions present. | Lets you align your tone with your brand and connect with customers on an emotional level. |
| Syntactic Complexity | Measures how complex your sentence structures are and flags writing that is too dense for web reading. | Web scanners reread tangled sentences 3-4× before bouncing — short, direct sentences keep cold visitors moving toward the CTA. |
| Technical SEO | Runs the Lighthouse SEO category to surface classic crawler basics: meta description, canonical, hreflang, robots.txt validity, crawlable anchors, structured-data validity. | Pages failing the SEO basics often miss the first-page click distribution entirely — fixes typically recover traffic within one crawl cycle. |
| Text Overview | A page-level fingerprint of your writing — word count, reading time, language, grammar density, active-voice mix — interpreted for your site type. | A page that reads three grades above its audience loses 20-40% of scanners in the first eight seconds; per-vertical interpretation tells you which fix applies. |
| Trust Evidence | Checks the trust evidence visitors look for before committing: risk reversal, attributed testimonials, named contact, recency, specific numbers, team faces, sector certifications, return policy. | A single risk-reversal line ("30-day money-back guarantee") near the primary CTA typically lifts conversion 10-30% on commitment pages. |
| Trust Signals | Scans for SSL certificates, privacy policies, contact information, testimonials, and other credibility indicators. | Builds visitor confidence so they feel safe doing business with you. |
| Value Proposition | Evaluates whether visitors can quickly understand what you offer and why it matters above the fold. | Pages with a clear value proposition in the hero convert 20-30% better on cold traffic than pages without one. |
| Visual Saliency | Uses attention modeling to predict which parts of your pages will attract the eye first, mapping visual hierarchy. | Ensures your most important content and CTAs are in the spots visitors actually look at. |
| Three Perspectives | Every module provides tailored insights for Marketing, Design, and Technical stakeholders with specific action items for each role. | Your whole team gets relevant, actionable advice — not just a single generic report. |
| Actionable Fixes | Prioritizes every finding by severity and estimated revenue impact, with plain-English remediation steps. | Gives you a clear, prioritized to-do list so you know exactly what to fix first for the biggest impact. |
Competitive Benchmarking Coming Soon | Compares your site against competitors' websites. | Helps you see where you stand and how to improve relative to others in your market. |
What It Is:
Detects whether your website's text reads as genuinely human-written or shows signs of AI generation.
How It Benefits Your Business:
Builds visitor trust by ensuring your message feels authentic, original, and credible.
Who it's for
The same audit, framed for the way you work. Pick the path that matches you.
Agencies & freelancers
Deliver data-backed audits as part of your process, scope projects from a ranked fix list, and give clients a clear reason to stay on retainer.
See it for agenciesSmall businesses
Get expert-level UX feedback on your own site without hiring a consultant, plus a prioritized list of fixes you can act on this week.
See it for small businessesE-commerce & D2C brands
Find where shoppers drop off between landing, product, and checkout, and get a ranked list of fixes that recover sales.
See it for e-commerce