Cognitive Load
Measures visual clutter, information density, and choice overload across your pages.
Keeps your site simple and easy to navigate, so visitors stay longer and convert more.
One fixed price covers every audit type below.
Visitors decide fast. Research shows they form an impression of your site in under a second, and judge whether to trust you largely on how it looks and reads. Every check moves what that decision turns on.
Easier to understand
Visitors grasp what you offer in seconds, so fewer leave confused.
Easier to navigate
Less friction on the path to action means fewer drop-offs.
More trustworthy
The credibility cues people look for before they buy or sign up.
More beautiful and on-brand
A confident first impression, formed in the first moment.
The result: more visitors find you, and more of them convert.
Small changes to how a page looks, reads, and loads have measurable effects on whether visitors stay and buy. A few of the findings we build on:
50ms
to a first impression
People form a view of your site in about a twentieth of a second, mostly from how it looks. Design is the top reason they say they trust a site.
~70%
of carts abandoned
Most shopping carts are abandoned, and the top reasons are fixable: surprise costs at checkout, a checkout that feels unsafe, and being forced to create an account.
Speed
moves sales
Companies that speed up their pages sell more. It is one of the few things in this report that has been measured directly, over and over.
These fixes pay off twice: page experience is part of how Google ranks you, so a faster, clearer site helps more visitors find you, not only convert the ones who do.
Read our research on the blogMost tools run the same generic checklist. We built our own models on real websites: their copy, pricing, trust signals, layout, and images, so every check reflects what actually moves visitors to act. The scores are calibrated to how thousands of real people rated thousands of real web pages, and every check is grounded in published research. You get all of it in a report that lands in minutes.
See how we compare to other toolsGrounded in research and web standards
Five languages. Analyses your site in English, French, German, Spanish, and Italian.
6 modules in this focus
Real output from a sample audit.


Three Perspectives
Every module provides tailored insights for Marketing, Design, and Technical stakeholders with specific action items for each role.
Actionable Fixes
Prioritizes every finding by severity and estimated revenue impact, with plain-English remediation steps.
Competitive BenchmarkingSoon
Compares your site against competitors' websites.
Every check on this page ends somewhere real. Read a row across: what we measure, what that makes a visitor think, and what they do about it.
Before they ever arrive
Your pages don't answer the questions people actually type.
Nothing. They never arrived.
They buy from whoever did answer.
100 visitors you paid to bring here
Your product page takes six seconds to load on a phone.
“Something's wrong with this site.”
They leave before they see the product.
It takes forty words to say what you sell.
“This isn't the right shop.”
Back to Google, next result.
No returns policy, no address, no real photographs.
“Would my card be safe here?”
The basket is abandoned full.
Your Buy button sits below three equally loud buttons.
“What am I meant to do here?”
Nothing, the easiest option of all.
Whoever is left, buys
These are worked examples, not your numbers. Your report names which of these is happening on your own pages, and what to change first.
The same audit, framed for the way you work. Pick the path that matches you.
Deliver data-backed audits as part of your process, scope projects from a ranked fix list, and give clients a clear reason to stay on retainer.
See it for agenciesGet expert-level UX feedback on your own site without hiring a consultant, plus a prioritized list of fixes you can act on this week.
See it for small businessesFind where shoppers drop off between landing, product, and checkout, and get a ranked list of fixes that recover sales.
See it for e-commerce