12 Website Usability Mistakes That Hurt Sales
Even minor errors in layout, text, or images can undermine trust and drag down conversion. Here are the 12 most common ones and how to fix each.
By Emma Pugsley, Co-founder
The report shows where eyes are likely to land first on your page, flags wording and buttons that confuse visitors, and checks whether the page is too busy to take in.
Findings are rated by severity with the most serious first, and the report picks out the three highest-impact fixes to start with.
Each issue says what is wrong and what to change, in words for the person who runs the business. Change what you can yourself and hand the technical items to whoever builds your site.
A single audit costs about the price of a coffee. Check the page first, then decide whether you need an agency or a new design.
An online jewelry shop gets over 1,000 visitors a day and has not had a single order. The owner has already paid a developer to improve the design and is still asking why shoppers do not buy.
The owner gets a short list to work from, in order of importance, and a second score to compare with the first.
Four steps, ready in minutes, and easy to understand.
Add any public page, yours or a client's.
We check design, structure, copy, trust, speed and search in 5 to 10 minutes.
Your dashboard shows what's losing visitors and what to fix first.
Re-audit after each change, and connect Google Search Console to track traffic, search and clicks.
How the Google Search Console integration worksEndorsement
“Excited about the opportunity for our community of small business DTC founders to jump into using you x you i. It's a game-changer for small brands that don't have the budget or team resources of bigger brands, but who need the optimisations and tweaks to grow their revenues. I am absolutely excited about using this tool inside our community.”
Lisa Jones
Founder of SHE-com
“What I love most is that you can make one change, run the audit again, and immediately see how that improvement affects the customer journey and overall experience. I highly recommend it to anyone who needs clear guidance and support to improve their website and grow their online business.”
Pascale
Founder of Et Voila Studios
“It's been a game changer for my business. It supported us in setting up our new platform with all the right ingredients needed to convert traffic. I wouldn't hesitate to recommend this app to other businesses!”
Lisa
Owner of Harmonie Health
Near the top, the report lists the three fixes with the most impact, in plain language. You can start there and leave the rest until you want it.
It cannot see your ads or who clicks them, so it cannot say which one is the cause. It reads your page and shows what may be turning visitors away, most serious first. That tells you whether the page needs work before you spend more on traffic.
It does not replace that work. It checks the page as it is today, whoever built it, and lists what is still putting visitors off, most serious first. Hand the list to whoever maintains your site, or run the audit again after a change and compare the new score with the first.
You can. The design scores in your report come from research on how thousands of real people judged real websites, so they reflect how visitors see your page. The findings also arrive as a fix list in priority order, each with plain-English steps.
Yes. The audit reads the page itself, so it does not need visitors to work. Only the Search Console comparison depends on traffic, because it compares your Google search visits before and after the audit.
No. The report explains each issue in plain language and tells you what to change. You can hand the technical items to a developer if you have one.
Start with the page that drives the most revenue, usually a landing page, a product page, or your homepage.
Most single-page audits finish in a few minutes. You get an email when the report is ready.
A score for each area (speed, accessibility, copy, design, trust), the specific issues found, and a prioritized list of fixes with plain-English steps.
Yes, for visits from Google search. Connect Google Search Console once and later audits show whether your organic traffic moved after the fixes. The comparison waits until enough data has come in after the audit, so a newer report asks you to check back.
Start with a single $5 audit, or choose a monthly plan to monitor your key pages over time.
See pricing & plansShort guides on usability and conversion, written for SMB teams.
Even minor errors in layout, text, or images can undermine trust and drag down conversion. Here are the 12 most common ones and how to fix each.
By Emma Pugsley, Co-founder
Website UX (user experience) is the part of your site that decides whether visitors feel confident enough to buy. This guide keeps the basics simple. The goal is to show what matters most on a small store and where to focus first.
By Emma Pugsley, Co-founder
Most stores pour their SEO effort into product pages and leave category pages as a bare grid of thumbnails. That's backwards. Category pages match the broad, high-volume searches shoppers actually type, and they're where people compare before they choose. This guide shows you how to write a category page that Google can rank and shoppers can buy from: the intro copy, the headings, the filters, the internal links, and the one mistake that wipes out your rankings.
By Emma Pugsley, Co-founder
Shopify, WordPress, Wix, Squarespace, Webflow or custom-built. If the page is public, we can audit it. There's nothing to install.
What you get from us versus the tools you might reach for instead, side by side.
What a single-page and a full-site audit cost, so you know before you buy.
Product pages, cart and checkout: where we look first when you sell online.
Win the pitch, scope the work, and show a client what to fix first.