See where your website loses customers

Get expert-level UX feedback on your own site and a short, ranked list of fixes you can act on this week. No consultant, no jargon.

Why small businesses use it

Expert feedback without the consultant fee

Get the kind of UX review a specialist would charge for, on your own site, for the price of a coffee.

A fix list ranked by impact

Every finding is sorted by severity and estimated revenue impact, so you know exactly what to do first.

See your site the way visitors do

Visual saliency and cognitive-load checks show where attention goes and where people get stuck.

Plain-English steps, no jargon

Each issue comes with a clear explanation and a concrete fix, written for a business owner rather than a developer.

In practice

How a small store owner uses it

An online shop owner runs a Single Page Audit on their best-selling product page. The report flags a slow-loading hero image, a weak call-to-action, and copy that scores high on reading difficulty.

  • Run an audit on the page that matters most to your revenue.
  • Work through the fix list from the top, starting with the highest-impact issues.
  • Connect Google Search Console so the next audit can track whether traffic moved.
  • Re-audit after the changes to confirm the score improved.

Instead of guessing, the owner has a short, ordered list of changes and a way to check that each one worked.

How the check-up works

No code, no calls, ready in minutes, and the best bit? It's easy to understand!

1

Paste your URL

Enter the page you want to audit

2

We run the automated audit

Our system analyzes your page

3

See your issues and fixes

View results in the dashboard

4

See the impact of changes

See improvements in traffic, search, clicks, and more.

Find out more about Google Search Console integration

What other teams are saying

Endorsement

“Excited about the opportunity for our community of small business DTC founders to jump into using you x you i. It's a game-changer for small brands that don't have the budget or team resources of bigger brands, but who need the optimisations and tweaks to grow their revenues. I am absolutely excited about using this tool inside our community.”
Founder of SHE-com logo

Lisa Jones

Founder of SHE-com

“As a non-tech person, it makes it easy to know the impact of the problem and what to do about it.”
Founder of BunLuv logo

Frances Maloney

Founder of BunLuv

“I love that it brings so much awareness to issues that you would not find just by looking at the website or inspecting elements.”
Owner of Rupahaus logo

Adeline Xie

Owner of Rupahaus

Small business FAQs

Do I need any technical skills?

No. The report explains each issue in plain language and tells you what to change. You can hand the technical items to a developer if you have one.

Which page should I audit first?

Start with the page that drives the most revenue, usually a landing page, a product page, or your homepage.

How long does an audit take?

Most single-page audits finish in a few minutes. You get an email when the report is ready.

What do I get in the report?

A score for each area (speed, accessibility, copy, design, trust), the specific issues found, and a prioritized list of fixes with plain-English steps.

Can I see if the changes worked?

Yes. Connect Google Search Console once and every later audit shows whether your organic traffic moved after the fixes.

Pricing that fits your stage

Start with a single $5 audit, or choose a monthly plan to monitor your key pages over time.

See pricing & plans

More for small business owners

Short guides on usability and conversion, written for SMB teams.

Website UX Basics for Small E-commerce Teams
Website UX and Usability

Website UX Basics for Small E-commerce Teams

Website UX (user experience) is the part of your site that decides whether visitors feel confident enough to buy. This guide keeps the basics simple. The goal is to show what matters most on a small store and where to focus first.

By Emma Pugsley, Co-founder

Shopify Optimization Checklist for Growing Stores
Shopify Store Optimization

Shopify Optimization Checklist for Growing Stores

Once you're scaling (more traffic, more SKUs, more apps, more orders), optimization stops being optional and becomes the difference between profitable growth and pouring money into a leaking bucket. Here's a practical optimization checklist for growing Shopify stores, organised by what to fix in what order.

By Emma Pugsley, Co-founder

Best Shopify UX Fixes for Higher Sales
Shopify Store Optimization

Best Shopify UX Fixes for Higher Sales

Shopify gives you a fast, reliable store out of the box, but "works" and "converts" are two different things. Here are the highest-impact Shopify UX fixes for SMB stores, in roughly the order they tend to pay off.

By Emma Pugsley, Co-founder

Compatible with ALL Website Platforms

Supports all websites — no matter your platform or setup.

Audit your most important page

Start with the page that drives your sales and get a ranked fix list in minutes.