Website UX and Usability
12 Website Usability Mistakes That Hurt Sales
Even minor errors in layout, text, or images can undermine trust and drag down conversion. Here are the 12 most common ones and how to fix each.
By Emma Pugsley, Co-founder
Why small businesses use it
Expert feedback without the consultant fee
Get the kind of website review a specialist would charge for, on your own site, for the price of a coffee.
A fix list prioritised by impact
Every finding is sorted by severity and estimated revenue impact, so you know exactly what to do first.
See your site the way visitors do
Visual heatmaps and cognitive-load checks show where attention goes and where people get stuck.
Plain-English, no jargon
Each issue comes with a clear explanation and a concrete fix, written for a business owner rather than a developer.
In practice
How a small store owner uses it
An online store owner runs a Single Page Audit on their best-selling product page. The report flags a slow-loading hero image, a weak call-to-action, and copy that is difficult to read.
- Run an audit on the page that matters most to your revenue.
- Work through the fix list from the top, starting with the highest-impact issues.
- Connect Google Search Console so the next audit can track whether traffic moved.
- Re-audit after the changes to confirm the score improved.
Instead of guessing, the store owner has a short, prioritised list of changes and a way to check that each one worked.
How the check-up works
No code, no calls, ready in minutes, and the best bit? It's easy to understand!
1
Paste your URL
Enter the page you want to audit
2
We run the automated audit
Our system analyzes your page
3
See your issues and fixes
View results in the dashboard
4
See the impact of changes
See improvements in traffic, search, clicks, and more.
Find out more about Google Search Console integrationWhat other teams are saying
Endorsement
“Excited about the opportunity for our community of small business DTC founders to jump into using you x you i. It's a game-changer for small brands that don't have the budget or team resources of bigger brands, but who need the optimisations and tweaks to grow their revenues. I am absolutely excited about using this tool inside our community.”
Lisa Jones
Founder of SHE-com
“As a non-tech person, it makes it easy to know the impact of the problem and what to do about it.”
Frances Maloney
Founder of BunLuv
“I love that it brings so much awareness to issues that you would not find just by looking at the website or inspecting elements.”
Adeline Xie
Owner of Rupahaus
Small business FAQs
Do I need any technical skills?
No. The report explains each issue in plain language and tells you what to change. You can hand the technical items to a developer if you have one.
Which page should I audit first?
Start with the page that drives the most revenue, usually a landing page, a product page, or your homepage.
How long does an audit take?
Most single-page audits finish in a few minutes. You get an email when the report is ready.
What do I get in the report?
A score for each area (speed, accessibility, copy, design, trust), the specific issues found, and a prioritized list of fixes with plain-English steps.
Can I see if the changes worked?
Yes. Connect Google Search Console once and every later audit shows whether your organic traffic moved after the fixes.
Pricing that fits your stage
Start with a single $5 audit, or choose a monthly plan to monitor your key pages over time.
See pricing & plansMore for small business owners
Short guides on usability and conversion, written for SMB teams.
Website UX and Usability
Website UX Basics for Small E-commerce Teams
Website UX (user experience) is the part of your site that decides whether visitors feel confident enough to buy. This guide keeps the basics simple. The goal is to show what matters most on a small store and where to focus first.
By Emma Pugsley, Co-founder
AI Search and AEO
LLM SEO: What SMB Brands Need to Know
AI tools don't rank your website; they either cite it or ignore it. That single shift is what "LLM SEO" is about, and small brands can win at it without an enterprise budget.
By Emma Pugsley, Co-founder
Compatible with ALL Website Platforms
Supports all websites — no matter your platform or setup.
See also
Compare the alternatives
What you get from us versus the tools you might reach for instead, side by side.
See what an audit costs
What a single-page and a full-site audit cost, so you know before you buy.
For e-commerce and D2C
Product pages, cart and checkout: where we look first when you sell online.
For agencies
Win the pitch, scope the work, and show a client what to fix first.