12 Website Usability Mistakes That Hurt Sales
Even minor errors in layout, text, or images can undermine trust and drag down conversion. Here are the 12 most common ones and how to fix each.
By Emma Pugsley, Co-founder
Put in what you do today. We count what you save by reading our report instead of writing your own.
Each audit reviews one page.
Finding the problems and writing them up.
In USD an hour.
With these numbers you get about 15 hours back a month, worth $1,875 at your rate.
15
hours back a month
$1,875
worth at your rate
The Agency plan is $359 a month.
We count 30 minutes a page for reading our report and choosing what to send.
Run a real page through an audit and see the three fixes you would send.
Try it on a real pageOur own audit of youxyoui.io, opened from a link the way a prospect would open it. No account needed.
Open the sample report (opens in a new tab)A page audit takes minutes to run. You read the report and choose what to send, instead of writing the review up by hand.
Every report opens with three quick wins, ranked by how serious each one is. Findings rest on recognised standards (WCAG 2.2 accessibility, Google Core Web Vitals), so your advice reads as evidence, not opinion.
Share the report link with a prospect before the pitch, or offer a free page review on your own site and send the link when someone asks. The link opens without an account.
Run the audit again after the work ships and compare the two reports. Each area shows how its score moved, which gives a retainer something to point to.
Say you are pitching a site refresh to a shop owner. Before the call you audit their current page, so the quote rests on what the report found.
The client can open the before and after reports without an account. You can show what was found, how each area moved, and how each page has held up since.
Price the project from the findings, show the result with a second audit, then keep the client's pages on a weekly review.
Open with the three quick wins, then walk through the rest of the report in the same order, most serious first. The list makes the case for paid work without a hard sell.
Group the findings into pieces of work and price each piece against the list, so the quote rests on what was found.
After the work ships, run the audit again and compare the two reports. The comparison shows the overall change and how each area moved. A page can shift a couple of points between runs with no change, so point to the areas you worked on.
Add the client's key pages to your weekly review. Each week's email says whether a page is up, down or holding steady since its last review, and links to the full report. It gives you an answer when a client asks what they are paying for.
Four steps, ready in minutes, and easy to understand.
Add any public page, yours or a client's.
We check design, structure, copy, trust, speed and search in 5 to 10 minutes.
Your dashboard shows what's losing visitors and what to fix first.
Re-audit after each change, and connect Google Search Console to track traffic, search and clicks.
How the Google Search Console integration worksEndorsement
“Excited about the opportunity for our community of small business DTC founders to jump into using you x you i. It's a game-changer for small brands that don't have the budget or team resources of bigger brands, but who need the optimisations and tweaks to grow their revenues. I am absolutely excited about using this tool inside our community.”
Lisa Jones
Founder of SHE-com
“What I love most is that you can make one change, run the audit again, and immediately see how that improvement affects the customer journey and overall experience. I highly recommend it to anyone who needs clear guidance and support to improve their website and grow their online business.”
Pascale
Founder of Et Voila Studios
“It's been a game changer for my business. It supported us in setting up our new platform with all the right ingredients needed to convert traffic. I wouldn't hesitate to recommend this app to other businesses!”
Lisa
Owner of Harmonie Health
No. It reads what a visitor sees on the page (the copy, the design, the speed, accessibility and trust signals) as well as the technical checks. The report opens with three fixes in plain language, ranked by how serious each one is, and the full report follows.
We can't promise a reply. Agencies who do outreach say a long list overwhelms an owner, while two or three specific problems they recognise start a conversation. The report opens with three fixes in plain language, so those three are what you send.
Nothing does, and some will. Paste the three quick wins into your email and keep the rest of the report, and the fix work, for the engagement. The share link opens the whole report, so send it when you want the prospect to see everything.
The calculator counts two hours to review a page by hand and 30 minutes to read our report and choose what to send, and you can change both. Two hours is the low end of what published audit guides give per page. If you already review a page in about half an hour, the calculator shows almost no saving.
Many SEO tools crawl a whole site and return long lists of technical errors. A screen recording is one person's walk through a page, made by hand each time. Our audit reads one page in minutes and gives you a written report you can send, share and compare with a later one.
Not yet. Reports carry the you x you i name, and there is no way to add your logo or change the colours today. Send the report as the evidence behind your own advice, with your branding on the email or proposal around it.
No. Run audits for any number of client sites from one account. Each audit is its own report that you can share individually.
Yes. Every completed audit has a shareable link that opens the report without an account, so you can drop it straight into a deliverable.
Yes, as long as the page is publicly reachable. Many agencies audit a prospect site so they can bring concrete findings to the pitch.
Most single-page audits finish in a few minutes. When one finishes, the report is in your dashboard and its link can be shared straight away.
Monthly tiers include an audit quota that works out cheaper per audit than pay-as-you-go. See the pricing page for current tiers.
Start with a single $5 audit, or choose a monthly plan to monitor your key pages over time.
See pricing & plansAudits, teardowns, and UX guides you can adapt for client engagements.
Even minor errors in layout, text, or images can undermine trust and drag down conversion. Here are the 12 most common ones and how to fix each.
By Emma Pugsley, Co-founder
Website UX (user experience) is the part of your site that decides whether visitors feel confident enough to buy. This guide keeps the basics simple. The goal is to show what matters most on a small store and where to focus first.
By Emma Pugsley, Co-founder
Most stores pour their SEO effort into product pages and leave category pages as a bare grid of thumbnails. That's backwards. Category pages match the broad, high-volume searches shoppers actually type, and they're where people compare before they choose. This guide shows you how to write a category page that Google can rank and shoppers can buy from: the intro copy, the headings, the filters, the internal links, and the one mistake that wipes out your rankings.
By Emma Pugsley, Co-founder
Shopify, WordPress, Wix, Squarespace, Webflow or custom-built. If the page is public, we can audit it. There's nothing to install.
What you get from us versus the tools you might reach for instead, side by side.
What a single-page and a full-site audit cost, so you know before you buy.
Product pages, cart and checkout: where we look first when you sell online.
Turn the visitors you already have into calls, bookings and enquiries.