The traffic–conversion gap

Online stores convert just 1–3% of their visitors.

Your traffic is doing its job. Your site isn't. Most SMB merchants see the bounce and the abandoned carts in analytics — but not the page friction causing them.

Source: Shopify, 2025 e-commerce conversion benchmarks

Agencies are out of reach

Traditional UX audits run $3k–$15k and take 1–4 weeks. Out of reach for the businesses that need them most.

UX audit cost benchmarks, 2026

Existing tools miss context

PageSpeed and analytics dashboards tell you what's slow or where users dropped off. They don't explain the trust, clarity, and e-commerce-specific friction behind the numbers — in plain language.

Marketing spend is leaking

SMBs put 12–16% of revenue into marketing — but most of it lands on pages converting at 2%. Fixing the page is cheaper than buying more clicks.

SMB marketing-budget benchmarks, 2026

A sharper site pays off twice: it turns more of your visitors into customers, and helps more people find you in the first place. The changes we look for have measured effects. One retailer lifted sales 8% from a single speed fix, and page experience is part of how Google ranks you.

See the research behind every audit →

Audit-grade insight, priced for the businesses that need it

Pay as you go, or save with a monthly subscription. All prices in USD.

Pay as you go

$5 / audit

No subscription

  • 1 audit per purchase, no commitment
  • Fair-use cap of 25 audits per day
  • Full audit reports + Search Console insights
Buy a single audit

Pro Plan

$59 / mo

$2.95 / audit

$590 / yr

$2.46 / audit

  • Up to 3 pages reviewed automatically every week
  • Up to 20 audits you start yourself, each month
  • Fair-use cap of 25 audits per day
  • Full audit reports + Search Console insights

Growth Plan

Best value
$119 / mo

$1.98 / audit

$1,190 / yr

$1.65 / audit

  • Up to 8 pages reviewed automatically every week
  • Up to 60 audits you start yourself, each month
  • Fair-use cap of 25 audits per day
  • Full audit reports + Search Console insights

Agency Plan

$359 / mo

$1.20 / audit

$3,590 / yr

$1.00 / audit

  • Up to 20 pages reviewed automatically every week
  • Up to 300 audits you start yourself, each month
  • Fair-use cap of 25 audits per day
  • Full audit reports + Search Console insights

Enterprise

Custom

Negotiated quota and terms

  • Negotiated audit quota
  • Page reviews every week, volume negotiated
  • Custom fair-use limits
  • Invoiced offline · dedicated support
Contact us

  • Cancel anytime
  • No long-term commitment

Yes. Subscriptions cancel at the end of the current billing period, you keep your remaining audits until then. No cancellation fees, no minimum commitment.

Your Website Teammate, on autopilot

Pick the pages you care about most, and your Website Teammate takes it from there, running fresh audits every week, then dropping a clear report and prioritized task list straight into your dashboard and inbox. No re-running scans, no juggling five different tools, no wondering what changed since last time. Just steady, ongoing optimization working in the background, so you can focus on running the business.

  • Hands-off optimization: Once you pick your pages, audits run automatically every week. No logging in to trigger a scan or remembering to check.
  • Always current: You're never working off stale data. Every Monday brings a fresh look at how your site is actually performing.
  • Clear next steps: Each audit comes with a prioritized task list, so you know exactly what to fix first.
  • Fits how you work: Reports land in your dashboard and your inbox, and you can change which pages get audited any time from your profile.
View pricing →

How we compare

Three ways an SMB merchant could audit a site today. See the full comparison →

Comparison of you x you i versus a traditional UX agency and free performance tools across cost, speed, scope, and language.
you x you i Traditional UX agency Free perf tools e.g. PageSpeed, GTmetrix
Cost $5 PAYG · $59–$359/mo $3k–$15k per audit Free
Turnaround Minutes 1–4 weeks Seconds
UX & trust issues surfaced Yes Yes No (perf only)
E-commerce-specific friction Yes Sometimes (varies by agency) No
Plain-language fix list Yes Yes No (raw metrics)
Re-runnable as you ship changes Yes (subscription) No (re-engage) Yes

Frequently asked questions

Can I cancel anytime?

Yes. Subscriptions cancel at the end of the current billing period, you keep your remaining audits until then. No cancellation fees, no minimum commitment.

Do you refund single ($5) audits?

If your audit fails, we refund you. We try to do this automatically, so the charge should drop off without you having to chase it. If you don't see the refund, or if the audit ran but you weren't happy with the report, email support@youxyoui.io and we'll sort it out. See the terms for the full policy.

Does this work for non-e-commerce sites?

Yes. The audit engine evaluates trust, clarity, navigation, and accessibility on any public site. The e-commerce-specific modules (cart trust, checkout friction, product-page conversion patterns) are richer when your site is a store, but lead-gen and content sites get the same UX/UI insights.

How long does an audit take?

5 to 10 minutes from "start" to a full report, versus 1 to 4 weeks for a traditional agency engagement.

How is my data handled?

We only audit publicly accessible pages and never log into your site. If you connect Google Search Console for richer insights, that connection is yours to revoke at any time. See our privacy policy for the full breakdown.

Need more than 300 audits per month? Contact us for a custom enterprise plan.

Price of a coffee, value of a top consultancy firm.

Start with a $5 audit — no commitment. Upgrade to a plan whenever you're ready.