Looking for a Google Gemini alternative for auditing your website?
Gemini is the assistant most people already have. It is sitting in the corner of the inbox, it costs nothing to try, and it will give you a view on your homepage in seconds. The view is the product. There is no browser behind it timing your page, no scan checking whether a screen reader can get through your checkout, and no evidence at all that its opinion matches the opinion of anyone who has actually visited you.
Google Gemini and you x you i, side by side
| Feature | you x you i ResearchPublished research and standards, your real page, and your real search data | Google Gemini ImpressionA general assistant's read, with nothing measuring the answer |
|---|---|---|
| Conversions More of your visitors buy | ||
| Checks your headline says what you sell | Measured | Opinion |
| Checks your buttons and calls to action | Measured | Opinion |
| Checks your pricing is laid out clearly | Measured | Opinion |
| Technical health More visitors arrive, more of them buy and more people can use your site | ||
| Checks how fast your pages load | Measured | Not checked |
| Checks it works on phones | Checks | Not checked |
| Checks people with disabilities can use it | Measured | Not checked |
| Trust and brand More visitors trust what they see | ||
| Checks your site looks trustworthy | Checks | Opinion |
| Checks your brand is consistent | Measured | Opinion |
| Predicts where visitors look first | Measured | Not checked |
| Clarity More of your visitors buy | ||
| Flags copy that sounds AI-written | Measured | Not checked |
| Rewrites your words for you | Not checked | Opinion |
| How it works How each tool is run and priced, and what its scores rest on | ||
| Answers follow-up questions | ||
| Scores measured against what real people said, not an opinion | ||
| One audit, no subscription | Free tier | |
| Pricing | $5 per audit, no subscription required | Free, or from $4.99/mo |
Most website audits are one AI's guess. Every score in yours comes from machine-learning models trained on how thousands of real people rated thousands of real web pages, and checked against the standards professionals use for speed, accessibility, readability, and brand. It is the grading a university lab runs, for the price of a coffee.
Grounded in research and web standards
- WCAG 2.2 accessibility standard
- Google Core Web Vitals performance standard
- Usability research usability principles
- Web-credibility research trust
- Eye-tracking research visual attention
- Readability research clarity
- Colour science brand consistency
When to choose Google Gemini
Choose Gemini when you want an instant, free reaction and you already live inside Google's tools. It is the cheapest paid tier of the assistants, it will happily go back and forth with you about a paragraph, and if all you need is a sanity check on wording before you publish, it is right there and it costs nothing. That is a real use and we would use it too.
When to choose you x you i
Choose us when a reaction is not enough. We open your site in a real browser, time it, render it at phone width, scan it for accessibility, and score your headline, buttons, prices and trust signals against what thousands of real people said about real pages. The report ranks what to fix. It is $5, once, with no subscription required.
What we check that Google Gemini does not
Every one of these is a row in the table above, ticked in our column and blank in theirs.
- Connects to Google Search Console
- Shows which searches moved after your audit
- Links your fixes to your Google traffic
- Shows what AI answers cost you in clicks
- Compares your clicks with last year
- Tracks your score against your Google traffic
- Checks how fast your pages load
- Checks it works on phones
- Checks people with disabilities can use it
- Predicts where visitors look first
- Flags copy that sounds AI-written
- Emails you what your fixes did, 30 days on
- Scores measured against what real people said, not an opinion
What a year costs
Same year, both tools, list prices only.
- Google Gemini Google AI Plus, $4.99 a month
- $59.88a year
- you x you i $5 an audit, 12 audits, one a month
- $60a year
And you only pay for the audits you run. One audit is $5, paid once, so a year of monthly checks is a ceiling and not a bill. A subscription is the other way round: you pay it whether you look at it that month or not.
The two tools do different jobs, and the table above says which. This is only what each one asks for.
Google Gemini list price read from one.google.com on 14 July 2026. Prices change; this one is checked by hand.
Google Gemini vs you x you i: common questions
Gemini is free. Why would I pay for an audit?
Because free advice you cannot check is worth what you paid for it. Gemini cannot load your page, so it cannot tell you it takes eleven seconds on a phone. It cannot scan your site, so it cannot tell you the contrast on your buy button fails WCAG. It gives you words about your words.
Does Gemini know how my site performs in Google Search?
No. It has no access to your Search Console, so it cannot see a single query you rank for. Connect yours to us and every audit is lined up against your real clicks, impressions and positions, including the queries where an AI summary is quietly eating your traffic.
Can it tell me why nobody is buying?
It will tell you something, immediately, and it will sound plausible. Whether it is true is not a question it can answer, because it has never seen a visitor arrive on your page and leave. Our conversion findings are grounded in eye-tracking research and in what real people told us about real pages.
What does an audit cost?
$5 for one, paid once. No subscription, no seats, no annual contract.
What is the audit based on?
Our own models, trained on what real people did on real websites: the pages they left, bought from, read, and trusted, plus the web standards for speed, accessibility, readability, and brand. A chatbot learns from text written about websites; these learn from what actually worked. Every fix comes from published research, ranked by the size of its effect.
Can't an AI chatbot tell me the same thing?
For a decision the business rides on, you want judgment that holds still. Ask a chatbot the same question twice and the answer changes, because it is giving you the average of everything it has read, where the loudest voice often wins. Our scores stay put and point at a specific fix, so you can act on one and defend it to whoever signs off.
Why not just paste my website into a chatbot?
Because a chat ends. It answers the question you thought to ask, and then it is over: it does not know what you changed afterwards, it has never seen your traffic, and it will never come back in October to tell you what the edit you made in July was worth. Ours ranks the fixes in the order worth doing, then watches what your search traffic does and emails you the numbers at 30, 60 and 90 days. You still make the changes. Nothing here decides on its own that your homepage needs rewriting.