you x you i logo

Find the leaks in your sales funnel

A store audit that shows exactly where shoppers drop off between landing, product, and checkout and gives you a prioritised list of fixes that recover sales.

Why e-commerce brands use it

Find the leaks in your funnel

Pinpoint where shoppers drop off between landing, product, cart, and checkout, so you fix the steps that cost you sales.

Turn product pages into sellers

CTA, value proposition, and trust-signal checks show why a product page gets traffic but still converts poorly.

Win the mobile shopper

Most D2C traffic is mobile. Core Web Vitals and cognitive-load checks catch the slow, cramped pages that lose phone buyers.

Build trust before checkout

Trust signals, pricing transparency, and brand consistency scoring surface the doubts that make shoppers abandon at payment.

In practice

How a D2C brand uses it

A direct-to-consumer brand audits its category page, best-selling product page and cart page. The report flags a slow mobile hero image, a buried "Add to cart" button, and a cart page with no visible trust signals.

  • Audit the category, product and cart pages that carry the most revenue.
  • Fix the highest-impact issues first, starting with mobile speed and the call-to-action.
  • Connect Google Search Console so the next audit can track whether traffic moved.
  • Re-audit after the changes to confirm the funnel improved.

The brand stops guessing which page hurts conversion and works from a prioritised list tied to the steps shoppers actually take.

How a website audit works

Four steps, ready in minutes, and easy to understand.

1

Paste your URL

Add any public page, yours or a client's.

2

We run the audit

We check design, structure, copy, trust, speed and search in 5 to 10 minutes.

3

Get your fixes, in order

Your dashboard shows what's losing visitors and what to fix first.

4

See the impact

Re-audit after each change, and connect Google Search Console to track traffic, search and clicks.

How the Google Search Console integration works

What owners and agencies say

Endorsement

“Excited about the opportunity for our community of small business DTC founders to jump into using you x you i. It's a game-changer for small brands that don't have the budget or team resources of bigger brands, but who need the optimisations and tweaks to grow their revenues. I am absolutely excited about using this tool inside our community.”
Founder of SHE-com logo

Lisa Jones

Founder of SHE-com

“What I love most is that you can make one change, run the audit again, and immediately see how that improvement affects the customer journey and overall experience. I highly recommend it to anyone who needs clear guidance and support to improve their website and grow their online business.”
Founder of Et Voila Studios logo

Pascale

Founder of Et Voila Studios

“It's been a game changer for my business. It supported us in setting up our new platform with all the right ingredients needed to convert traffic. I wouldn't hesitate to recommend this app to other businesses!”
Owner of Harmonie Health logo

Lisa

Owner of Harmonie Health

E-commerce FAQs

Which pages should I audit first?

Start with your best-selling product page and your main landing page. Those usually move revenue the most.

Can it audit my checkout flow?

It audits any publicly reachable page, including product, collection, landing, and cart pages. Steps behind a login or inside a payment processor are not publicly reachable, so audit the pages leading up to them.

Does it work with Shopify and other platforms?

Yes. The audit runs against your live site, so it works with Shopify, WooCommerce, BigCommerce, custom storefronts, and any other platform.

How long does an audit take?

Most single-page audits finish in a few minutes. You get an email when the report is ready.

Can I see if the changes worked?

Yes. Connect Google Search Console once and every later audit shows whether your organic traffic moved after the fixes.

Pricing that fits your stage

Start with a single $5 audit, or choose a monthly plan to monitor your key pages over time.

See pricing & plans

More on e-commerce conversion

Practical guides on funnel leaks, checkout, and product pages.

How to Write Category Pages That Rank and Convert
E-commerce SEO for Conversions

How to Write Category Pages That Rank and Convert

Most stores pour their SEO effort into product pages and leave category pages as a bare grid of thumbnails. That's backwards. Category pages match the broad, high-volume searches shoppers actually type, and they're where people compare before they choose. This guide shows you how to write a category page that Google can rank and shoppers can buy from: the intro copy, the headings, the filters, the internal links, and the one mistake that wipes out your rankings.

By Emma Pugsley, Co-founder

How to Spot Revenue Leaks on Your Website
E-commerce Conversion Rate Optimization

How to Spot Revenue Leaks on Your Website

Your website looks fine, traffic's steady — and you're still losing sales every day. Revenue leaks are the points where would-be buyers quietly slip away. Here's a 20-minute check to find exactly where you're losing money, put a dollar value on each leak, and fix the biggest one first—no developer required.

By Emma Pugsley, Co-founder

Works on every website platform

Shopify, WordPress, Wix, Squarespace, Webflow or custom-built. If the page is public, we can audit it. There's nothing to install.

Audit your highest-revenue page

Start with the product or landing page that drives your sales and get a ranked fix list in minutes.