Looking for a Microsoft Clarity alternative?
Clarity is free, and free is a good price. It will show you rage clicks, dead clicks, and recordings of people getting stuck. What it will not do is tell you what to change, and it cannot say anything at all until enough visitors have been through your site. We read the pages themselves and hand you a ranked list of fixes, in minutes.
Microsoft Clarity and you x you i, side by side
| Feature | you x you i ResearchPublished research and standards, your real page, and your real search data | Microsoft Clarity Real dataRecordings and click maps of your own real visitors, free |
|---|---|---|
| Conversions More of your visitors buy | ||
| Tells you why people are not buying | Measured | ChecksRage clicks only |
| Checks your headline says what you sell | Measured | Not checked |
| Checks your buttons and calls to action | Measured | Not checked |
| Checks your pricing is laid out clearly | Measured | Not checked |
| Records real visitor sessions | Not checked | Measured |
| Heatmaps of real clicks | Not checked | Measured |
| Findability More visitors arrive and more of them buy | ||
| Checks the Google basics | Checks | Not checked |
| Checks AI can read and quote your pages | Checks | Not checked |
| Technical health More visitors arrive, more of them buy and more people can use your site | ||
| Checks how fast your pages load | Measured | Not checked |
| Checks it works on phones | Checks | Not checked |
| Checks people with disabilities can use it | Measured | Not checked |
| Trust and brand More visitors trust what they see | ||
| Checks your site looks trustworthy | Checks | Not checked |
| Checks your brand is consistent | Measured | Not checked |
| Predicts where visitors look first | Measured | Not checked |
| Clarity More of your visitors buy | ||
| Checks how hard the page is to take in | Checks | Not checked |
| How it works How each tool is run and priced, and what its scores rest on | ||
| Results in minutes, no traffic needed | Needs traffic first | |
| Tells you what to fix, in order | ||
| Pricing | $5 per audit, no subscription required | Free |
The scoring behind your audit is state of the art: more than a dozen machine-learning models, several built on research published in the last two years, benchmarked on held-out data and calibrated to how thousands of real people rated thousands of real web pages. No other audit at this price grades a site this way.
Grounded in research and web standards
- WCAG 2.2 accessibility standard
- Google Core Web Vitals performance standard
- Usability research usability principles
- Web-credibility research trust
- Eye-tracking research visual attention
- Readability research clarity
- Colour science brand consistency
When to choose Microsoft Clarity
Choose Clarity when you have traffic and want to see it. It costs nothing, it installs in a few minutes, and rage clicks are a genuinely useful signal that a page is fighting your visitors. There is no argument for not running it alongside whatever else you use, and we do not do recordings or click maps at all.
When to choose you x you i
Choose us when watching people struggle has not told you what to do about it. We check the whole site: why people are not buying, whether your calls to action are clear, what is slow, what breaks on a phone, and what Google cannot read. The audit is $5, paid once, no subscription required. Clarity is free, so the honest question is not price, it is whether you want a diagnosis or a camera.
What we check that Microsoft Clarity does not
Every one of these is a row in the table above, ticked in our column and blank in theirs.
- Checks your headline says what you sell
- Checks your buttons and calls to action
- Checks your pricing is laid out clearly
- Checks the Google basics
- Checks AI can read and quote your pages
- Connects to Google Search Console
- Shows which searches moved after your audit
- Links your fixes to your Google traffic
- Shows what AI answers cost you in clicks
- Compares your clicks with last year
- Tracks your score against your Google traffic
- Checks how fast your pages load
- Checks it works on phones
- Checks people with disabilities can use it
- Checks your site looks trustworthy
- Checks your brand is consistent
- Predicts where visitors look first
- Checks your writing reads clearly
- Flags copy that sounds AI-written
- Checks how hard the page is to take in
- Tells you what to fix, in order
- Emails you what your fixes did, 30 days on
- Scores measured against what real people said, not an opinion
Microsoft Clarity vs you x you i: common questions
Clarity is free. Why would I pay you?
Because they answer different questions. Clarity shows you that people rage-clicked your size chart. It does not tell you that your headline never says what you sell, that your product images take eleven seconds to load on a phone, or that Google cannot read your collection pages. Run Clarity too. It costs nothing.
Do I need traffic first?
For Clarity, yes: no visitors means no recordings and no heat maps. For us, no. We read your site directly, so you can audit a site that launched this morning.
Do you record my visitors?
No. We never touch your visitors and you install nothing. There is no script to add and no consent banner to update, because we look at the pages themselves, not the people on them.
What does an audit cost?
A single page audit is $5, paid once, with no subscription required.
What is the audit based on?
Our own machine-learning models, each tuned on hundreds of real business pages and checked against the web standards professionals use for speed, accessibility, readability, and brand. Where a single-purpose tool checks one slice of your site, every score here comes from published research and is ranked by what actually moves visitors.