Looking for a Profound alternative?
Profound watches how AI assistants talk about your brand and where they got it from. It is a monitoring product for a marketing team that has decided AI visibility is a channel worth staffing. It is not out of reach on price, and we are not going to pretend it is. It simply answers a different question from the one that brings most people here, which is why a site with visitors is not turning them into customers.
Profound and you x you i, side by side
| Feature | you x you i ResearchPublished research and standards, your real page, and your real search data | Profound Real dataA large panel of real conversations people had with AI assistants |
|---|---|---|
| Conversions More of your visitors buy | ||
| Tells you why people are not buying | Measured | Not checked |
| Checks your headline says what you sell | Measured | Not checked |
| Checks your buttons and calls to action | Measured | Not checked |
| Checks your pricing is laid out clearly | Measured | Not checked |
| Findability More visitors arrive and more of them buy | ||
| Checks AI can read and quote your pages | Checks | Not checked |
| Tracks whether AI assistants mention your brand | Not checked | Checks |
| Technical health More visitors arrive, more of them buy and more people can use your site | ||
| Checks how fast your pages load | Measured | Not checked |
| Checks it works on phones | Checks | Not checked |
| Trust and brand More visitors trust what they see | ||
| Checks your site looks trustworthy | Checks | Not checked |
| Clarity More of your visitors buy | ||
| Checks how hard the page is to take in | Checks | Not checked |
| How it works How each tool is run and priced, and what its scores rest on | ||
| Scores measured against what real people said, not an opinion | ||
| One audit, no subscription | ||
| Pricing | $5 per audit, no subscription required | From $99/mo, billed yearly |
The scoring behind your audit is state of the art: more than a dozen machine-learning models, several built on research published in the last two years, benchmarked on held-out data and calibrated to how thousands of real people rated thousands of real web pages. No other audit at this price grades a site this way.
Grounded in research and web standards
- WCAG 2.2 accessibility standard
- Google Core Web Vitals performance standard
- Usability research usability principles
- Web-credibility research trust
- Eye-tracking research visual attention
- Readability research clarity
- Colour science brand consistency
When to choose Profound
Choose Profound when you need to see, continuously, how assistants describe your brand against your competitors, and you have someone whose job is to act on that. It is a serious tool for a real question and we do not answer that question at all. If tracking mentions is the work, an audit of your homepage is not a substitute for it.
When to choose you x you i
Choose us when the click has already happened and nothing came of it. We read the page a visitor lands on: whether the headline says what you sell, whether the prices make sense, whether anything on the page earns enough trust to hand over a card, how long it takes to load and what it does on a phone. Once, $5, no subscription required.
What we check that Profound does not
Every one of these is a row in the table above, ticked in our column and blank in theirs.
- Tells you why people are not buying
- Checks your headline says what you sell
- Checks your buttons and calls to action
- Checks your pricing is laid out clearly
- Checks how your pages are laid out
- Checks the Google basics
- Checks AI can read and quote your pages
- Connects to Google Search Console
- Shows which searches moved after your audit
- Links your fixes to your Google traffic
- Shows what AI answers cost you in clicks
- Compares your clicks with last year
- Tracks your score against your Google traffic
- Checks how fast your pages load
- Checks it works on phones
- Checks people with disabilities can use it
- Checks your site looks trustworthy
- Checks your brand is consistent
- Predicts where visitors look first
- Checks your writing reads clearly
- Flags copy that sounds AI-written
- Checks how hard the page is to take in
- Tells you what to fix, in order
- Emails you what your fixes did, 30 days on
- Scores measured against what real people said, not an opinion
- One audit, no subscription
What a year costs
Same year, both tools, list prices only.
- Profound Starter, billed yearly, $99 a month
- $1,188a year
- you x you i $5 an audit, 12 audits, one a month
- $60a year
- Difference over a year
- $1,128
And you only pay for the audits you run. One audit is $5, paid once, so a year of monthly checks is a ceiling and not a bill. A subscription is the other way round: you pay it whether you look at it that month or not.
The two tools do different jobs, and the table above says which. This is only what each one asks for.
Profound list price read from tryprofound.com on 14 July 2026. Prices change; this one is checked by hand.
Profound vs you x you i: common questions
Is Profound only for big companies?
No, and we used to think so. Their entry plan is well within reach of a small team, so the reason to choose between us is not budget. It is what you need answered: they measure whether assistants mention you, we measure whether the page they send people to works.
Do you do anything about AI visibility?
We check the part that is on your side of the line: whether your pages are structured and written so an assistant can read them, understand what you sell, and quote you correctly. What we cannot do is watch the assistants and report back on who they named this week.
Which should I buy first?
If people are already arriving and not buying, fix the page first. A mention that lands on a page nobody understands is a wasted mention, and it is the cheaper problem to solve.
How are you priced?
$5 for a single audit, with no subscription required and no annual commitment. Run one, read it, come back when you have changed something.
What is the audit based on?
Our own machine-learning models, each tuned on hundreds of real business pages and checked against the web standards professionals use for speed, accessibility, readability, and brand. Where a single-purpose tool checks one slice of your site, every score here comes from published research and is ranked by what actually moves visitors.