Looking for a Profound alternative?
Profound watches how AI assistants talk about your brand and where they got it from. It is a monitoring product for a marketing team that has decided AI visibility is a channel worth staffing. It is not out of reach on price, and we are not going to pretend it is. It simply answers a different question from the one that brings most people here, which is why a site with visitors is not turning them into customers.
Profound and you x you i, side by side
| Feature | you x you i | Profound |
|---|---|---|
| Conversions More people buying | ||
| Tells you why people are not buying | ||
| Checks your headline says what you sell | ||
| Checks your buttons and calls to action | ||
| Checks your pricing is laid out clearly | ||
| Findability Found in Google and AI search | ||
| Checks AI can read and quote your pages | ||
| Tracks whether AI assistants mention your brand | ||
| Technical health Speed, mobile, accessibility | ||
| Checks how fast your pages load | ||
| Checks it works on phones | ||
| Trust and brand Trustworthy and on-brand | ||
| Checks your site looks trustworthy | ||
| Clarity A message that lands | ||
| Checks how hard the page is to take in | ||
| Always on Runs on every audit | ||
| Scores measured against what real people said, not an opinion | ||
| One audit, no subscription | ||
| Pricing | $5 per audit, no subscription | From $99/mo, billed yearly |
When to choose Profound
Choose Profound when you need to see, continuously, how assistants describe your brand against your competitors, and you have someone whose job is to act on that. It is a serious tool for a real question and we do not answer that question at all. If tracking mentions is the work, an audit of your homepage is not a substitute for it.
When to choose you x you i
Choose us when the click has already happened and nothing came of it. We read the page a visitor lands on: whether the headline says what you sell, whether the prices make sense, whether anything on the page earns enough trust to hand over a card, how long it takes to load and what it does on a phone. Once, $5, no subscription.
What we check that Profound does not
Every one of these is a row in the table above, ticked in our column and blank in theirs.
- Tells you why people are not buying
- Checks your headline says what you sell
- Checks your buttons and calls to action
- Checks your pricing is laid out clearly
- Checks how your pages are laid out
- Checks the Google basics
- Checks AI can read and quote your pages
- Connects to Google Search Console
- Shows which searches moved after your audit
- Links your fixes to your Google traffic
- Shows what AI answers cost you in clicks
- Compares your clicks with last year
- Tracks your score against your Google traffic
- Checks how fast your pages load
- Checks it works on phones
- Checks people with disabilities can use it
- Checks your site looks trustworthy
- Checks your brand is consistent
- Predicts where visitors look first
- Checks your writing reads clearly
- Flags copy that sounds AI-written
- Checks how hard the page is to take in
- Tells you what to fix, in order
- Scores measured against what real people said, not an opinion
- One audit, no subscription
Profound vs you x you i: common questions
Is Profound only for big companies?
No, and we used to think so. Their entry plan is well within reach of a small team, so the reason to choose between us is not budget. It is what you need answered: they measure whether assistants mention you, we measure whether the page they send people to works.
Do you do anything about AI visibility?
We check the part that is on your side of the line: whether your pages are structured and written so an assistant can read them, understand what you sell, and quote you correctly. What we cannot do is watch the assistants and report back on who they named this week.
Which should I buy first?
If people are already arriving and not buying, fix the page first. A mention that lands on a page nobody understands is a wasted mention, and it is the cheaper problem to solve.
How are you priced?
$5 for a single audit, with no subscription and no annual commitment. Run one, read it, come back when you have changed something.