Audits that win the project and the retainer

Bring a scored, ranked UX report to every pitch. Scope work from the findings, prove the result with a re-audit, and give clients a reason to keep you on.

Why agencies use it

Win and keep retainers

Put a recurring audit on retainer. Each report shows what changed since the last one, so the value of staying engaged is on the page.

Deliver in minutes, not weeks

Skip designing studies and recruiting testers. Run an audit, get a ranked report, and spend your hours on the fixes instead of the analysis.

Speak to every stakeholder

Every finding splits into Marketing, Design, and Technical views, so you can assign work straight from the report.

Recommendations that land as evidence

Findings are scored and backed by named methods (Delta E 2000, Core Web Vitals, axe-core), so your advice reads as data, not opinion.

In practice

How a small studio uses it on every project

A three-person web studio runs a you x you i audit at the start of each engagement. Before the kickoff call they already have a scored report covering speed, accessibility, copy clarity, and conversion blockers.

  • Audit the prospect's current site and bring the report to the pitch.
  • Use the ranked fix list to scope the project and set a realistic quote.
  • Re-audit after launch to show the before-and-after in numbers.
  • Put a quarterly audit on retainer so the client keeps seeing progress.

The report does the convincing. Clients see ranked issues with revenue impact instead of a list of opinions, which makes both the initial sale and the retainer renewal easier.

How to upsell clients

Turn one audit into a scoped project, and a scoped project into ongoing work.

1

Lead with the report

Run an audit and walk the client through the highest-impact findings. The ranked list makes the case for paid work without a hard sell.

2

Scope fixes into a package

Group findings into a fixed-price sprint: speed, accessibility, copy, conversion. The severity and revenue-impact scores justify the price.

3

Re-audit to prove the result

After the work ships, run the audit again. The score change is the proof you bill against and the reason to book the next round.

4

Sell the quarterly check-up

Sites drift as content and code change. A recurring audit on retainer catches regressions early and keeps you in front of the client.

Agency FAQs

Do I need a separate account for each client?

No. Run audits for any number of client sites from one account. Each audit is its own report that you can share individually.

Can clients see the report without logging in?

Yes. Every completed audit has a shareable link that opens the report without an account, so you can drop it straight into a deliverable.

Can I audit a site before the client signs?

Yes, as long as the page is publicly reachable. Many agencies audit a prospect site so they can bring concrete findings to the pitch.

How long does an audit take?

Most single-page audits finish in a few minutes. You get an email when the report is ready.

Is there a volume discount?

Monthly tiers include an audit quota that works out cheaper per audit than pay-as-you-go. See the pricing page for current tiers.

Pricing

Pay per audit or move to a monthly tier with an included quota that lowers your per-audit cost as you take on more clients.

See pricing

From the blog

Guides on UX, conversion, and running audits as part of a client engagement.

Read the blog

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Run your first client audit

Audit a prospect site today and bring the findings to your next pitch.