Collection
Content about the last step before purchase, where small issues can stop a sale. Expect fixes for cart friction, checkout abandonment, and payment flow problems.
If traffic is already reaching the cart, the opportunity is real. The job isn’t to create more interest from scratch. It’s to remove the friction that makes a ready buyer hesitate right before payment.
By Emma Pugsley, Co-founder
Checkout is where intent turns into revenue, and it’s also where a lot of SMB stores lose the sale. The biggest avoidable causes are extra costs, slow delivery, trust concerns, forced account creation, and checkout that feels too long or complicated.
By Emma Pugsley, Co-founder