Looking for an Attention Insight alternative?
Attention Insight does one thing and does it properly: it predicts where a visitor's eye goes in the first seconds, grounded in eye-tracking research rather than guesswork. We run that same check. The difference is that for us it is one finding among many, because where the eye lands is not much use if what it lands on does not say what you sell.
Attention Insight and you x you i, side by side
| Feature | you x you i ResearchPublished research and standards, your real page, and your real search data | Attention Insight ResearchEye-tracking studies, checked against a public academic benchmark |
|---|---|---|
| Conversions More of your visitors buy | ||
| Tells you why people are not buying | Measured | Not checked |
| Checks your headline says what you sell | Measured | Not checked |
| Checks your buttons and calls to action | Measured | Not checked |
| Checks your pricing is laid out clearly | Measured | Not checked |
| Findability More visitors arrive and more of them buy | ||
| Connects to Google Search Console | Checks | Not checked |
| Technical health More visitors arrive, more of them buy and more people can use your site | ||
| Checks how fast your pages load | Measured | Not checked |
| Checks people with disabilities can use it | Measured | Not checked |
| Trust and brand More visitors trust what they see | ||
| Checks your site looks trustworthy | Checks | Not checked |
| Predicts where visitors look first | Measured | Measured |
| Clarity More of your visitors buy | ||
| Checks your writing reads clearly | Measured | Not checked |
| How it works How each tool is run and priced, and what its scores rest on | ||
| Scores measured against what real people said, not an opinion | ||
| One audit, no subscription | ||
| Pricing | $5 per audit, no subscription required | From $31/mo |
The scoring behind your audit is state of the art: more than a dozen machine-learning models, several built on research published in the last two years, benchmarked on held-out data and calibrated to how thousands of real people rated thousands of real web pages. No other audit at this price grades a site this way.
Grounded in research and web standards
- WCAG 2.2 accessibility standard
- Google Core Web Vitals performance standard
- Usability research usability principles
- Web-credibility research trust
- Eye-tracking research visual attention
- Readability research clarity
- Colour science brand consistency
When to choose Attention Insight
Choose Attention Insight when attention is your whole job. If you are a designer iterating on hero images and ad creative all week, a dedicated tool with a monthly plan will serve you better than an audit: you can run variant after variant, compare the maps side by side, and build the habit into your design process. That is a workflow, and we are not one.
When to choose you x you i
Choose us when the heatmap is one answer and you have five other questions. We predict where the eye lands, and then read the headline it lands on, check whether the price is legible, look for anything that would make a stranger trust you, time the page, and scan it for accessibility. One report covers all of it, for $5, once, with no subscription required.
What we check that Attention Insight does not
Every one of these is a row in the table above, ticked in our column and blank in theirs.
- Tells you why people are not buying
- Checks your headline says what you sell
- Checks your buttons and calls to action
- Checks your pricing is laid out clearly
- Checks how your pages are laid out
- Checks the Google basics
- Checks AI can read and quote your pages
- Connects to Google Search Console
- Shows which searches moved after your audit
- Links your fixes to your Google traffic
- Shows what AI answers cost you in clicks
- Compares your clicks with last year
- Tracks your score against your Google traffic
- Checks how fast your pages load
- Checks it works on phones
- Checks people with disabilities can use it
- Checks your site looks trustworthy
- Checks your brand is consistent
- Checks your writing reads clearly
- Flags copy that sounds AI-written
- Checks how hard the page is to take in
- Emails you what your fixes did, 30 days on
- Scores measured against what real people said, not an opinion
- One audit, no subscription
What a year costs
Same year, both tools, list prices only.
- Attention Insight Basic, $31 a month
- $372a year
- you x you i $5 an audit, 12 audits, one a month
- $60a year
- Difference over a year
- $312
And you only pay for the audits you run. One audit is $5, paid once, so a year of monthly checks is a ceiling and not a bill. A subscription is the other way round: you pay it whether you look at it that month or not.
The two tools do different jobs, and the table above says which. This is only what each one asks for.
Attention Insight list price read from attentioninsight.com on 14 July 2026. Prices change; this one is checked by hand.
Attention Insight vs you x you i: common questions
Is your attention prediction as good as theirs?
It rests on the same body of eye-tracking research, and it is one module inside a larger report rather than the whole product. If you need to compare twenty design variants a week, buy the specialist. If you need to know what is wrong with your page, the prediction is more useful sitting next to everything else we found.
What is a predicted heatmap actually telling me?
Where a first-time visitor's eye is likely to go before they read anything. It is a prediction from research on how people look at pages, not a recording of your real visitors. Tools like Hotjar record real clicks, and that needs weeks of traffic first.
Do you cover the rest of the page?
That is the point of the audit. Your headline, your buttons, your prices, your trust signals, your writing, your speed, your accessibility and what Google and AI assistants can read, in one report, ranked by what to fix first.
Is there a monthly plan?
No. You pay $5 for an audit when you want one, with no subscription required.
What is the audit based on?
Our own machine-learning models, each tuned on hundreds of real business pages and checked against the web standards professionals use for speed, accessibility, readability, and brand. Where a single-purpose tool checks one slice of your site, every score here comes from published research and is ranked by what actually moves visitors.