Thinking about hiring a CRO consultant or agency?
A good conversion consultant will beat us. They have sat with a thousand websites, they will ask you questions no report thinks to ask, and they will notice the thing that is wrong with your business rather than the thing that is wrong with your page. That judgment is real and we do not sell it. What we sell is most of the page-level findings, in minutes, for a rounding error on their invoice.
A CRO consultant or agency and you x you i, side by side
| Feature | you x you i ResearchPublished research and standards, your real page, and your real search data | A CRO consultant or agency ResearchWhatever the person you hire brings, which is why they cost more |
|---|---|---|
| Conversions More of your visitors buy | ||
| Tells you why people are not buying | Measured | Opinion |
| Checks your headline says what you sell | Measured | Opinion |
| Checks your buttons and calls to action | Measured | Opinion |
| Checks your pricing is laid out clearly | Measured | Opinion |
| Technical health More visitors arrive, more of them buy and more people can use your site | ||
| Checks people with disabilities can use it | Measured | ChecksIf you scope it |
| Trust and brand More visitors trust what they see | ||
| Checks your site looks trustworthy | Checks | Opinion |
| Predicts where visitors look first | Measured | Not checked |
| Clarity More of your visitors buy | ||
| Rewrites your words for you | Not checked | Opinion |
| How it works How each tool is run and priced, and what its scores rest on | ||
| Results in minutes, no traffic needed | Weeks, not minutes | |
| Answers follow-up questions | ||
| A person who has seen a thousand sites | ||
| Scores measured against what real people said, not an opinion | ||
| Compares you to similar websites | Coming soon | |
| One audit, no subscription | ||
| Pricing | $5 per audit, no subscription required | £1,500 to £5,000 per audit |
When to choose A CRO consultant or agency
Choose a consultant when the stakes are high enough to pay for judgment. If you are rebuilding a checkout that takes real money every day, or the answer is going to cost you a quarter of engineering time either way, then a person who can look at your business and tell you that you are solving the wrong problem is worth every pound of a published rate card that runs from £1,500 to £5,000.
When to choose you x you i
Choose us when the decision is smaller than the invoice. Most site owners do not need a fortnight of somebody's time to find out that the headline is vague, the buy button is below the fold on a phone, and nothing on the page tells a stranger who you are. That list arrives in minutes, ranked, for $5, once, with no subscription required and no scoping call.
What we check that A CRO consultant or agency does not
Every one of these is a row in the table above, ticked in our column and blank in theirs.
- Checks AI can read and quote your pages
- Connects to Google Search Console
- Shows which searches moved after your audit
- Links your fixes to your Google traffic
- Shows what AI answers cost you in clicks
- Compares your clicks with last year
- Tracks your score against your Google traffic
- Predicts where visitors look first
- Flags copy that sounds AI-written
- Emails you what your fixes did, 30 days on
- Scores measured against what real people said, not an opinion
A CRO consultant or agency vs you x you i: common questions
Is an audit as good as hiring a consultant?
No, and anyone telling you otherwise is selling something. A consultant brings judgment, asks about your business, and can change their mind halfway through. What we do is find the page-level problems fast and cheaply, which is often enough, and is always a better brief to hand a consultant if you do hire one.
What does a consultant actually cost?
Published rate cards for a one-off review run from about £1,500 for a short engagement to £5,000 for a full one, and specialist research firms charge more. Nobody publishes anything cheaper. It is a real price for real expertise, and it is a large decision for a small business.
Can I use both?
That is often the cheapest path. Run the audit first, fix the obvious things yourself, and bring a consultant in for what is left. You pay them to think, rather than to tell you your images are too big.
How long does an audit take?
Minutes, against a fortnight or more for a person. You paste a URL, and the report comes back ranked by what to fix first, in plain language.
What do I pay?
One audit is $5, with no subscription required. There is no scoping call and no proposal to wait for.
What is the audit based on?
Our own machine-learning models, each tuned on hundreds of real business pages and checked against the web standards professionals use for speed, accessibility, readability, and brand. Where a single-purpose tool checks one slice of your site, every score here comes from published research and is ranked by what actually moves visitors.