Looking for a Frictionless alternative?
Frictionless audits your site across six categories, role-playing a brand strategist, a UX specialist and a content marketer, and it reports per-page Core Web Vitals alongside the AI analysis. The writing is competent and the speed data is real. What it does not publish is any account of what the judgments are measured against, so a rating tells you the model's view without telling you how sure it is or what scale it sits on. And it stops at the audit: nothing comes back later to say whether the changes worked.
Frictionless and you x you i, side by side
| Feature | you x you i ResearchPublished research and standards, your real page, and your real search data | Frictionless ImpressionA model's read of your page, with real speed data alongside it |
|---|---|---|
| Conversions More of your visitors buy | ||
| Tells you why people are not buying | Measured | Opinion |
| Checks your headline says what you sell | Measured | Opinion |
| Checks your buttons and calls to action | Measured | Opinion |
| Checks your pricing is laid out clearly | Measured | Opinion |
| Findability More visitors arrive and more of them buy | ||
| Checks the Google basics | Checks | Not checked |
| Technical health More visitors arrive, more of them buy and more people can use your site | ||
| Checks how fast your pages load | Measured | Measured |
| Checks it works on phones | Checks | Not checked |
| Checks people with disabilities can use it | Measured | Not checked |
| Trust and brand More visitors trust what they see | ||
| Predicts where visitors look first | Measured | Not checked |
| Clarity More of your visitors buy | ||
| Flags copy that sounds AI-written | Measured | Not checked |
| Rewrites your words for you | Not checked | Opinion |
| How it works How each tool is run and priced, and what its scores rest on | ||
| Emails you what your fixes did, 30 days on | ||
| Scores measured against what real people said, not an opinion | ||
| One audit, no subscription | ||
| Pricing | $5 per audit, no subscription required | From $19/mo |
Most website audits are one AI's guess. Every score in yours comes from machine-learning models trained on how thousands of real people rated thousands of real web pages, and checked against the standards professionals use for speed, accessibility, readability, and brand. It is the grading a university lab runs, for the price of a coffee.
Grounded in research and web standards
- WCAG 2.2 accessibility standard
- Google Core Web Vitals performance standard
- Usability research usability principles
- Web-credibility research trust
- Eye-tracking research visual attention
- Readability research clarity
- Colour science brand consistency
When to choose Frictionless
Choose Frictionless if you publish new landing pages constantly and want a standing second opinion on each one as it goes out, plus competitor analysis in the same place. A monthly plan makes sense when you are reviewing something every week. If your work looks like a stream of new pages rather than one site you are trying to fix, a subscription is the right shape and a one-off audit is not.
When to choose you x you i
Choose us when you have one site and one question: why is nobody buying. We score your headline, buttons, prices and trust signals against what thousands of real people said about real pages, so the number means the same thing every run. We scan for accessibility, which they do not publish. And once Search Console is connected, we email you at 30, 60 and 90 days with what your changes did to your traffic. The audit is $5, with no subscription required.
What we check that Frictionless does not
Every one of these is a row in the table above, ticked in our column and blank in theirs.
- Checks the Google basics
- Checks AI can read and quote your pages
- Connects to Google Search Console
- Shows which searches moved after your audit
- Links your fixes to your Google traffic
- Shows what AI answers cost you in clicks
- Compares your clicks with last year
- Tracks your score against your Google traffic
- Checks it works on phones
- Checks people with disabilities can use it
- Predicts where visitors look first
- Flags copy that sounds AI-written
- Emails you what your fixes did, 30 days on
- Scores measured against what real people said, not an opinion
- One audit, no subscription
What a year costs
Same year, both tools, list prices only.
- Frictionless Lite, $19 a month
- $228a year
- you x you i $5 an audit, 12 audits, one a month
- $60a year
- Difference over a year
- $168
And you only pay for the audits you run. One audit is $5, paid once, so a year of monthly checks is a ceiling and not a bill. A subscription is the other way round: you pay it whether you look at it that month or not.
The two tools do different jobs, and the table above says which. This is only what each one asks for.
Frictionless list price read from frictionlesshq.com on 14 July 2026. Prices change; this one is checked by hand.
Frictionless vs you x you i: common questions
Is an AI review of my landing page useless?
Far from it. It will spot a weak headline and it may well be right, and Frictionless pair that with real Core Web Vitals. What an unanchored score cannot do is tell you how sure it is, or what it is measured against. Ours is fitted to thousands of real human ratings, which is what makes a 62 comparable to anyone else's 62.
What does Frictionless not cover?
Accessibility, on their published material: whether your buy button is reachable by keyboard and whether your contrast passes WCAG, which has been a legal duty in the EU since June 2025 and names e-commerce in the statute. It also does not touch your Search Console, so nothing tells you afterwards whether the fixes moved anything.
I do not want another monthly bill.
Then do not take one. We charge for the audit you run and nothing else. If you never come back, you never pay again, and there is nothing to cancel.
How long does an audit take?
Minutes. You paste a URL and the report comes back ranked by what to fix first, written for a business owner rather than an analyst.
What is the audit based on?
Our own models, trained on what real people did on real websites: the pages they left, bought from, read, and trusted, plus the web standards for speed, accessibility, readability, and brand. A chatbot learns from text written about websites; these learn from what actually worked. Every fix comes from published research, ranked by the size of its effect.
Can't an AI chatbot tell me the same thing?
For a decision the business rides on, you want judgment that holds still. Ask a chatbot the same question twice and the answer changes, because it is giving you the average of everything it has read, where the loudest voice often wins. Our scores stay put and point at a specific fix, so you can act on one and defend it to whoever signs off.
Why not just paste my website into a chatbot?
Because a chat ends. It answers the question you thought to ask, and then it is over: it does not know what you changed afterwards, it has never seen your traffic, and it will never come back in October to tell you what the edit you made in July was worth. Ours ranks the fixes in the order worth doing, then watches what your search traffic does and emails you the numbers at 30, 60 and 90 days. You still make the changes. Nothing here decides on its own that your homepage needs rewriting.