E-commerce Conversion Rate Optimization
From Ad Click to Conversion: What Top Brands Are Doing Differently
Everyone is producing more content than ever. More ads, more creatives, more variants. But volume isn't the edge anymore.
By Emma
Collection
E-commerce Conversion Rate Optimization
Practical ideas to help stores get more sales from the traffic they already have. Expect clear fixes, prioritised advice, and conversion-focused content for SMB e-commerce teams.
E-commerce Conversion Rate Optimization
How to Spot Revenue Leaks on Your Website
Your website looks fine, traffic's steady — and you're still losing sales every day. Revenue leaks are the points where would-be buyers quietly slip away. Here's a 20-minute check to find exactly where you're losing money, put a dollar value on each leak, and fix the biggest one first—no developer required.
By Emma Pugsley, Co-founder
E-commerce Conversion Rate Optimization
10 Reasons Your Conversion Rate Is Low
Most e-commerce stores don't have a traffic problem. They have a conversion problem. The average e-commerce site converts just 2–3% of visitors into buyers, meaning 97 out of every 100 people leave without buying. If your numbers are below that, your store is telling visitors to go elsewhere. Here's why.
By Emma Pugsley, Co-founder
E-commerce Conversion Rate Optimization
E-commerce Conversion Rate Optimization: A Plain-English Guide
This guide keeps it simple. The goal is to show what CRO means in practice, which pages matter most and what to fix first when traffic is coming in, but revenue isn’t keeping up.
By Emma Pugsley, Co-founder