Collection

E-commerce Conversion Rate Optimization

Practical ideas to help stores get more sales from the traffic they already have. Expect clear fixes, prioritised advice, and conversion-focused content for SMB e-commerce teams.

E-commerce Conversion Rate Optimization 4 June 2026

10 Reasons Your Conversion Rate Is Low

Most e-commerce stores don't have a traffic problem. They have a conversion problem. The average e-commerce site converts just 2–3% of visitors into buyers, meaning 97 out of every 100 people leave without buying. If your numbers are below that, your store is telling visitors to go elsewhere. Here's why.

By Emma Pugsley, Co-founder

E-commerce Conversion Rate Optimization 19 May 2026

E-commerce Conversion Rate Optimization: A Plain-English Guide

This guide keeps it simple. The goal is to show what CRO means in practice, which pages matter most and what to fix first when traffic is coming in, but revenue isn’t keeping up.

By Emma Pugsley, Co-founder

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