Collection
Audits, teardowns, and research-backed breakdowns of what is helping or blocking conversions. These posts are built to be useful, specific, and easy to act on.
Here are 10 patterns that separate sites that convert from sites that merely exist. Read them as a teardown checklist for your own store.
By Emma Pugsley, Co-founder
A good website audit should do one thing well: show why a site is not converting as well as it could. For most SMB stores, that means looking past surface-level design and finding the friction points that make people hesitate and leave, before buying.
By Emma Pugsley, Co-founder
People stop buying when a store stacks several small problems on top of each other: weak trust, unclear pricing, checkout friction, slow delivery, and pages that make the decision feel harder than it should.
By Emma Pugsley, Co-founder
A practical view of the UX mistakes that most often show up in SMB stores, especially brands that already have traffic but not enough sales. Discover the recurring friction points so you can fix the highest-impact issues first.
By Emma Pugsley, Co-founder