Looking for a Google PageSpeed Insights alternative?
This one is not really a competitor, and it would be dishonest to frame it as one. PageSpeed Insights is Google's own speed report, it is free, it is authoritative, and we run the same engine inside every audit we do. It is one of our inputs. What it is not is an answer to why your site does not sell, because measuring how fast a page arrives says nothing about what it says when it gets there.
Google PageSpeed Insights and you x you i, side by side
| Feature | you x you i ResearchPublished research and standards, your real page, and your real search data | Google PageSpeed Insights Real dataSpeed measurements from real Chrome visitors to your site |
|---|---|---|
| Conversions More of your visitors buy | ||
| Tells you why people are not buying | Measured | Not checked |
| Checks your headline says what you sell | Measured | Not checked |
| Checks your buttons and calls to action | Measured | Not checked |
| Checks your pricing is laid out clearly | Measured | Not checked |
| Findability More visitors arrive and more of them buy | ||
| Checks AI can read and quote your pages | Checks | Not checked |
| Connects to Google Search Console | Checks | Not checked |
| Technical health More visitors arrive, more of them buy and more people can use your site | ||
| Checks how fast your pages load | Measured | Measured |
| Checks it works on phones | Checks | Checks |
| Checks people with disabilities can use it | Measured | Checks |
| Trust and brand More visitors trust what they see | ||
| Checks your site looks trustworthy | Checks | Not checked |
| Predicts where visitors look first | Measured | Not checked |
| How it works How each tool is run and priced, and what its scores rest on | ||
| Scores measured against what real people said, not an opinion | ||
| One audit, no subscription | Free tool | |
| Pricing | $5 per audit, no subscription required | Free |
The scoring behind your audit is state of the art: more than a dozen machine-learning models, several built on research published in the last two years, benchmarked on held-out data and calibrated to how thousands of real people rated thousands of real web pages. No other audit at this price grades a site this way.
Grounded in research and web standards
- WCAG 2.2 accessibility standard
- Google Core Web Vitals performance standard
- Usability research usability principles
- Web-credibility research trust
- Eye-tracking research visual attention
- Readability research clarity
- Colour science brand consistency
When to choose Google PageSpeed Insights
Choose PageSpeed Insights when speed is the whole question and you want the answer from Google directly, for nothing, right now. If your developer is chasing a Core Web Vitals failure, it is the tool to work against: it is the same engine Google grades you with, and it will show them exactly which resource is holding the page up. Use it. We do.
When to choose you x you i
Choose us when the page loads fine and still does not convert. Speed is one of six areas we score, and on its own it has never been the reason a stranger did not buy. We also read your headline, your buttons, your prices and your trust signals, predict where the eye lands first, and check that a person using a screen reader can get through your checkout. One report is $5, paid once, and there is no subscription required.
What we check that Google PageSpeed Insights does not
Every one of these is a row in the table above, ticked in our column and blank in theirs.
- Tells you why people are not buying
- Checks your headline says what you sell
- Checks your buttons and calls to action
- Checks your pricing is laid out clearly
- Checks how your pages are laid out
- Checks AI can read and quote your pages
- Connects to Google Search Console
- Shows which searches moved after your audit
- Links your fixes to your Google traffic
- Shows what AI answers cost you in clicks
- Compares your clicks with last year
- Tracks your score against your Google traffic
- Checks your site looks trustworthy
- Checks your brand is consistent
- Predicts where visitors look first
- Checks your writing reads clearly
- Flags copy that sounds AI-written
- Checks how hard the page is to take in
- Emails you what your fixes did, 30 days on
- Scores measured against what real people said, not an opinion
Google PageSpeed Insights vs you x you i: common questions
If you run the same speed engine, why pay you?
For everything around it. The speed number is one input into a report that also tells you your headline does not say what you sell and that your only trust signal is below the fold. On its own, a fast page that nobody understands is just a fast page that nobody buys from.
Does PageSpeed Insights check accessibility?
Yes, and that is worth saying plainly. Lighthouse runs an accessibility category and so do we. Where we go further is turning each failure into a plain-English fix with its place in the queue, rather than a list of technical audits.
Will a faster site make me more money?
Sometimes, and it is genuinely measurable. Vodafone ran a controlled test: they made their pages load 31% faster and sold 8% more. That is a real effect on a real site, and it is also not the only thing standing between a visitor and a purchase.
How much is an audit?
$5, paid once. There is no subscription required, and the speed check is included with everything else.
What is the audit based on?
Our own machine-learning models, each tuned on hundreds of real business pages and checked against the web standards professionals use for speed, accessibility, readability, and brand. Where a single-purpose tool checks one slice of your site, every score here comes from published research and is ranked by what actually moves visitors.