Looking for an SEOptimer alternative?
SEOptimer is the strongest free grader on this page, and the honest place to start is with the objection: their audit costs nothing and ours does not. So it matters what the free report actually is. It is a long list of search checks, a keyword and backlink toolkit, and a screenshot of your page that nothing ever looks at. It is real work, done well, on a different problem from the one that is costing you sales.
SEOptimer and you x you i, side by side
| Feature | you x you i ResearchPublished research and standards, your real page, and your real search data | SEOptimer ChecklistsA documented list of search and speed checks |
|---|---|---|
| Conversions More of your visitors buy | ||
| Tells you why people are not buying | Measured | Not checked |
| Checks your headline says what you sell | Measured | Not checked |
| Checks your buttons and calls to action | Measured | Not checked |
| Checks your pricing is laid out clearly | Measured | Not checked |
| Findability More visitors arrive and more of them buy | ||
| Checks the Google basics | Checks | Checks |
| Checks AI can read and quote your pages | Checks | Checks |
| Backlink and keyword research | Not checked | Checks |
| Technical health More visitors arrive, more of them buy and more people can use your site | ||
| Checks people with disabilities can use it | Measured | Not checked |
| Trust and brand More visitors trust what they see | ||
| Checks your site looks trustworthy | Checks | Not checked |
| Predicts where visitors look first | Measured | Not checked |
| Clarity More of your visitors buy | ||
| Flags copy that sounds AI-written | Measured | Not checked |
| Checks how hard the page is to take in | Checks | Not checked |
| How it works How each tool is run and priced, and what its scores rest on | ||
| Scores measured against what real people said, not an opinion | ||
| Puts your own logo on the report | ||
| One audit, no subscription | Free audit | |
| Pricing | $5 per audit, no subscription required | Free audit, then $29/mo |
The scoring behind your audit is state of the art: more than a dozen machine-learning models, several built on research published in the last two years, benchmarked on held-out data and calibrated to how thousands of real people rated thousands of real web pages. No other audit at this price grades a site this way.
Grounded in research and web standards
- WCAG 2.2 accessibility standard
- Google Core Web Vitals performance standard
- Usability research usability principles
- Web-credibility research trust
- Eye-tracking research visual attention
- Readability research clarity
- Colour science brand consistency
When to choose SEOptimer
Choose SEOptimer when the problem is that nobody is arriving. They are better at search than we are and we are not going to argue about it: they track your keywords, they crawl your backlinks, they watch your rankings move, and we do none of those things. If your traffic is the thing that is broken, buy the tool built for traffic.
When to choose you x you i
Choose us when people are arriving and still not buying. That is a different question, and a search checklist cannot reach it: no count of meta descriptions will tell you your headline does not say what you sell, that your pricing table is unreadable on a phone, or that nothing on the page gives a stranger a reason to trust you with a card. The audit is $5, once, with no subscription required.
What we check that SEOptimer does not
Every one of these is a row in the table above, ticked in our column and blank in theirs.
- Tells you why people are not buying
- Checks your headline says what you sell
- Checks your buttons and calls to action
- Checks your pricing is laid out clearly
- Checks how your pages are laid out
- Connects to Google Search Console
- Links your fixes to your Google traffic
- Shows what AI answers cost you in clicks
- Compares your clicks with last year
- Tracks your score against your Google traffic
- Checks people with disabilities can use it
- Checks your site looks trustworthy
- Checks your brand is consistent
- Predicts where visitors look first
- Flags copy that sounds AI-written
- Checks how hard the page is to take in
- Emails you what your fixes did, 30 days on
- Scores measured against what real people said, not an opinion
What a year costs
Same year, both tools, list prices only.
- SEOptimer DIY SEO, $29 a month
- $348a year
- you x you i $5 an audit, 12 audits, one a month
- $60a year
- Difference over a year
- $288
And you only pay for the audits you run. One audit is $5, paid once, so a year of monthly checks is a ceiling and not a bill. A subscription is the other way round: you pay it whether you look at it that month or not.
The two tools do different jobs, and the table above says which. This is only what each one asks for.
SEOptimer list price read from seoptimer.com on 14 July 2026. Prices change; this one is checked by hand.
SEOptimer vs you x you i: common questions
Their audit is free. Why would I pay for yours?
Because the free one answers a question you may not have. It grades whether Google can crawl you. If your problem is that visitors arrive and leave, it has nothing to say, and it will still hand you a green score while your buy button is invisible on a phone.
Do you do SEO as well?
The basics, and honestly not more. We check that Google can read your pages and that AI assistants can quote them. We do not track keywords, we do not crawl backlinks, and we do not watch your rankings. SEOptimer does all three and they are the right tool for that job.
They advertise a hundred checks. How many do you run?
That is not a number worth comparing. Theirs are mostly yes or no questions about tags: does this page have an H1, does that image have alt text. Ours are trained analyses of what your page says and how it feels to land on. Counting them against each other would be counting different things.
Do they check accessibility?
No, and that is a gap worth knowing about. The European Accessibility Act has been enforceable since June 2025 and names online retail directly. We run a full scan against WCAG 2.2 on every audit.
What does an audit cost?
$5, paid once, with no subscription required. You are buying one report, not a plan.
What is the audit based on?
Our own machine-learning models, each tuned on hundreds of real business pages and checked against the web standards professionals use for speed, accessibility, readability, and brand. Where a single-purpose tool checks one slice of your site, every score here comes from published research and is ranked by what actually moves visitors.