Collection
Tips and teardown-style advice for Shopify stores that want better performance without guesswork. These articles cover common Shopify issues, smart fixes, and small changes that can improve results.
Once you're scaling (more traffic, more SKUs, more apps, more orders), optimization stops being optional and becomes the difference between profitable growth and pouring money into a leaking bucket. Here's a practical optimization checklist for growing Shopify stores, organised by what to fix in what order.
By Emma Pugsley, Co-founder
Shopify gives you a fast, reliable store out of the box, but "works" and "converts" are two different things. Here are the highest-impact Shopify UX fixes for SMB stores, in roughly the order they tend to pay off.
By Emma Pugsley, Co-founder
This guide focuses on the Shopify-specific basics that matter most. We will show you what is worth fixing first inside a Shopify store and why those changes usually move the needle fastest.
By Emma Pugsley, Co-founder
For small Shopify brands, the issue is often not a total lack of demand, but a mix of mismatched traffic, weak product pages, low trust, mobile friction, or checkout issues that block orders.
By Emma Pugsley, Co-founder
