Collection

E-commerce SEO for Conversions

SEO content that goes beyond traffic and focuses on getting the right visitors to convert. These posts connect search visibility with revenue, intent, and page usefulness.

E-commerce SEO for Conversions 29 September 2026

How to Write Category Pages That Rank and Convert

Most stores pour their SEO effort into product pages and leave category pages as a bare grid of thumbnails. That's backwards. Category pages match the broad, high-volume searches shoppers actually type, and they're where people compare before they choose. This guide shows you how to write a category page that Google can rank and shoppers can buy from: the intro copy, the headings, the filters, the internal links, and the one mistake that wipes out your rankings.

By Emma Pugsley, Co-founder

E-commerce SEO for Conversions 12 June 2026

SEO vs CRO: Which Should You Fix First?

If you run a small e-commerce store, your time and budget are finite, and "do both" isn't a real answer when you can only afford to do one thing well this quarter. So let's settle the SEO vs CRO question properly.

By Emma Pugsley, Co-founder

E-commerce SEO for Conversions 11 June 2026

SEO Conversion Rate Optimization Checklist

For SMB e-commerce stores, the overlap between SEO and conversion rate optimization is the highest leverage you have. You don't need more traffic to grow; you need the traffic you already earn to convert. Here's a practical checklist to make that happen.

By Emma Pugsley, Co-founder

E-commerce SEO for Conversions 22 May 2026

E-commerce SEO That Also Drives Sales

A lot of e-commerce SEO advice still treats traffic and conversion like separate jobs. In practice, they’re connected: if the page doesn’t explain the offer clearly or guide the buyer well, the traffic doesn’t turn into revenue.

By Emma Pugsley, Co-founder

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